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Stick, Twist or Bust: Thoughts for Digital Marketing Investment in 2012
Leapfrogg Digital Marketing
Digital Marketing, e-commerce, Multi-Channel Marketing, SEO
Increased investment in digital marketing may help you through the recession
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Only 27% of the Kings Road retailers execute cross channel marketing
Leapfrogg Digital Marketing
Digital Marketing, e-commerce, Multi-Channel Marketing
Multichannel, multichannel, multichannel, it’s the mantra for today’s successful retailers
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Digital and retail marketing trends: 2012 is the year of…
Leapfrogg Digital Marketing
Digital Marketing, e-commerce, mobile, Multi-Channel Marketing, Social Media
Looking back on the events of 2011 to make predictions for the key digital marketing trends of 2012
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Charitable Status Update
e-mail marketing, mobile, Mobile Apps, Multi-Channel Marketing, Social Media
Richard Craig of the Charity Technology Trust on the technical issues facing UK causes
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Behavioural Targeting
FACT-Finder
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Optimisation, Usability
Behavioural targeting is considered a crucial part of any online retailers’ programme
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That was the year that was
Fortune Cookie
Digital Marketing, Multi-Channel Marketing
2011 was a year when governments finally realised the power and importance of the Web
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How Technology Helps Charities Achieve Their Missions
Behavioural Targeting, Multi-Channel Marketing, Social Media
How the third sector is using digital media to assist fundraising, communications, finance and IT
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Investment in Trust
Multi-Channel Marketing
Figaro reports on ESCP Europe's discussion paper on consumer trust in service-led organisations
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Click To View
Tribal Fusion
Digital Marketing, Multi-Channel Marketing, Video, Viral Marketing
Graham Ratcliffe, author of Tribal FUSION's white paper on video engagement, talks to Figaro
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Taking Stock in Email Marketing
e-mail marketing, Multi-Channel Marketing, Social Media
Marketers need to harness email and social channels in parallel, says Nick Fuller
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Up Close and Personal
Guava
Digital Marketing, Display Advertising, Multi-Channel Marketing
Tim Cross explains how advances in ad targeting are leading to a digital utopia
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The Creative Goes Real-Time
Infectious Media
Digital Marketing, Display Advertising, Multi-Channel Marketing
Brands are considering new factors when utilising creative technologies for awareness activity
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Inbound Marketing: Moving From a Push to a Pull
Tomorrow People
Digital Marketing, Multi-Channel Marketing, Social Media
Alistair Norman explains why inbound marketing is a significant trend in marketing
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Integrate to Accumulate
Browser Media Ltd
Design & Build, Multi-Channel Marketing, Pay Per Click, SEO
Why the first rule of dot.com marketing will always be joining up the dots
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How Marketers Can Keep Frankenstein’s Monster on their Side
Digital Marketing, e-commerce, mobile, Multi-Channel Marketing, Social Media
Differences in perception over the role of multi-channel
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Collecting data
CRM, Digital Marketing, e-commerce, e-mail marketing, Multi-Channel Marketing
What can marketers do to ensure they can successfully collect data online?
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Powering online product marketing throughout the affiliate channel
Affiliate Marketing, e-commerce, Multi-Channel Marketing
Affiliate marketing is seeing increasing levels of competition and investment
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Making multichannel a reality
e-commerce, Multi-Channel Marketing
Hosein Moghaddas of GSI Commerce looks at how best to syncronise online & in-store strategies.
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Snack time for consumers
Venda
e-commerce, mobile, Mobile Apps, Multi-Channel Marketing
Weaving mcommerce into the multichannel approach
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Marketing has changed – have you?
Tomorrow People
Digital Marketing, e-mail marketing, Multi-Channel Marketing, Social Media, Viral Marketing
Why are people still using traditional marketing methods to tell the world about their brand?
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