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Digital and retail marketing trends: 2012 is the year of…
Leapfrogg Digital Marketing
Digital Marketing, e-commerce, mobile, Multi-Channel Marketing, Social Media
Looking back on the events of 2011 to make predictions for the key digital marketing trends of 2012
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Social CRM gets personal
Digital Marketing, e-commerce, Social Media
Philipp Mohr, CEO of Comufy, on developments in CRM in 2012
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Behavioural Targeting
FACT-Finder
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Optimisation, Usability
Behavioural targeting is considered a crucial part of any online retailers’ programme
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Reducing online abandonment
Amaze
Design & Build, e-commerce, Optimisation, Usability
Don't let usability issues that can easily be resolved be the reasons for abandonment
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The Nightmare Before (And After) Christmas
Digital Marketing, e-commerce, Social Media
Anton Gething of nToklo considers opportunities for retailers at Christmas
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The future of search; Content-driven Search Marketing
Vertical Leap
Content Management, Digital Marketing, Display Advertising, e-commerce, Optimisation, Pay Per Click, PR, SEO, Social Media
Businesses have entered a new stage of online search marketing says Vertical Leap
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Defining Tax For Your eCommerce Site
Crimsonwing Ltd
e-commerce
Advice on configuring tax for an ecommerce site being launched abroad
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Search Remains Core to Digital Success
I Spy
Digital Marketing, e-commerce, SEO, Social Media
Chris Whitelaw explains the continued significance of search
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A New Online Marketing Tool: Content Discovery
Digital Marketing, e-commerce, Optimisation, PR, SEO, Social Media, User Generated Content
Marketers can now utilise content discovery to help develop their brand's presence online.
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How Marketers Can Keep Frankenstein’s Monster on their Side
Digital Marketing, e-commerce, mobile, Multi-Channel Marketing, Social Media
Differences in perception over the role of multi-channel
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Key functionalities for a B2B ecommerce site
Crimsonwing Ltd
e-commerce, Other
B2B websites need to be every bit as slick and sexy as their B2C counterparts
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Collecting data
CRM, Digital Marketing, e-commerce, e-mail marketing, Multi-Channel Marketing
What can marketers do to ensure they can successfully collect data online?
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How to Create and Optimise a User-friendly M-Commerce Site
SLI Systems
e-commerce, mobile, SEO, User Generated Content
Streamline Search and Navigation to Deliver Optimal Usability and Higher Conversions
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Streamline Search and Navigation with User-Friendly Refinement Options
SLI Systems
e-commerce, mobile, SEO, User Generated Content
Refinements in navigation serve to shorten the time it takes for a visitor to find their chosen cont
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Ecommerce and ERP systems integration – why is it so important?
Crimsonwing Ltd
e-commerce, Other
Systems integration is often considered the unglamorous cousin in the world of eCommerce project del
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Powering online product marketing throughout the affiliate channel
Affiliate Marketing, e-commerce, Multi-Channel Marketing
Affiliate marketing is seeing increasing levels of competition and investment
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Mcommerce: it’s the little things
e-commerce, mobile
Simon Walker at Stibo Systems on the rise of mcommerce
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Making multichannel a reality
e-commerce, Multi-Channel Marketing
Hosein Moghaddas of GSI Commerce looks at how best to syncronise online & in-store strategies.
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Snack time for consumers
Venda
e-commerce, mobile, Mobile Apps, Multi-Channel Marketing
Weaving mcommerce into the multichannel approach
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Why Retailers Fail to Provide Good Deals Online
Digital Marketing, e-commerce
77% of consumers find online ads of limited or no use when searching for deals online
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