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The Trough of RTB Disillusionment
Infectious Media
Digital Marketing, Display Advertising
Martin Kelly of Infectious Media on the real issues in real-time bidding
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The future of search; Content-driven Search Marketing
Vertical Leap
Content Management, Digital Marketing, Display Advertising, e-commerce, Optimisation, Pay Per Click, PR, SEO, Social Media
Businesses have entered a new stage of online search marketing says Vertical Leap
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Up Close and Personal
Guava
Digital Marketing, Display Advertising, Multi-Channel Marketing
Tim Cross explains how advances in ad targeting are leading to a digital utopia
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The Creative Goes Real-Time
Infectious Media
Digital Marketing, Display Advertising, Multi-Channel Marketing
Brands are considering new factors when utilising creative technologies for awareness activity
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Pay and Display
Jemm Group
Digital Marketing, Display Advertising
Digital display is now more focused on targeting unique users to deliver value for brands
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The Evolution of Display
ignitionone
Digital Marketing, Display Advertising
Behavioural retargeting and real time bidding are changing display advertising
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Search And Display: The Last Integration
Digital Marketing, Display Advertising, SEO
Why it's vital that your search and display strategies complement one another
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Mobile search report
Latitude Digital Marketing
Display Advertising, mobile, Mobile Apps, Pay Per Click, SEO
Figaro asked Latitude to share some of the findings from their Q3 Mobile Search Report
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Delivering better performance through a digital distribution platform
Adconion UK Limited
Analytics, Display Advertising
Matt Hunt, UK MD at Adconion Media on the evolution of display advertising
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Tiny Screen, Huge Results
Digital Marketing, Display Advertising, mobile
MediaMind has released research revealing how mobile ads outperform browser ads
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An insight into the digital advertising industry in 2011
Jemm Group
Behavioural Targeting, Display Advertising, Optimisation
Julia Smith takes a look at the state of the digital ad nation
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Following The Marketing Budget Online
Analytics, Digital Marketing, Display Advertising, Multi-Channel Marketing
How big is digital marketing set to become?
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Significant growth predicted for video on-demand advertising in 2011
Display Advertising, Video
A recent media buyers' report reveals how online video advertising has become high on the agenda
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Time to get smarter with Online Lead Generation
Affiliate Marketing, Analytics, Digital Marketing, Display Advertising, e-mail marketing, Multi-Channel Marketing, Optimisation, Pay Per Click, SEO
Value based pricing; the new buzz term in online lead generation
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2011 Predictions LOVEFiLM
Affiliate Marketing, Display Advertising, mobile, Social Media, Video
Jason Norris, Affiliate and Display Manager at LOVEFiLM gives his digital predictions for 2011
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Social Media Makes Organic Marketing a Reality
Behavioural Targeting, Digital Marketing, Display Advertising, e-mail marketing, Multi-Channel Marketing, Pay Per Click, SEO, Social Media, User Generated Content
Social Media: it’s not always about what you can offer, sometimes it’s about what you can take away
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Navigating The Evolving Digital Marketing Ecosystem
Behavioural Targeting, Digital Marketing, Display Advertising, Social Media
Consumers' media consumption is continuing to shift online & marketers must strive to keep up
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’Tis the Season for e-shoppers
Display Advertising
Retail advertisers continue to spend more during the holiday season
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Audience Targeting Platforms: The Future of Online Targeting
Behavioural Targeting, Digital Marketing, Display Advertising, e-commerce, Networks
It’s easy to get caught up talking about ‘where’ & ‘how’ rather than the ‘who’ in online targeting
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VOD needs Standard Metric before its Full Potential is Realised
Behavioural Targeting, Digital Marketing, Display Advertising, Video
While online video delivers incremental reach to TV, there is still ambiguity over its effectiveness
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