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40 New Year’s Resolutions for Marketing in 2012
Tomorrow People
Behavioural Targeting, Content Management, Digital Marketing, SEO, Social Media
Get ahead in planning for your business marketing success in 2012
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The future of search; Content-driven Search Marketing
Vertical Leap
Content Management, Digital Marketing, Display Advertising, e-commerce, Optimisation, Pay Per Click, PR, SEO, Social Media
Businesses have entered a new stage of online search marketing says Vertical Leap
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Christmas Email Marketing - A Practical Guide
emarsys
Content Management, e-mail marketing, Social Media
A practical guide to refining and leveraging email marketing programmes in the run up to Christmas
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The Art of a Successful Site
Content Management, Design & Build, Digital Marketing, Usability
Three steps to a more successful website
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Campaigning With Content
Sitecore
Behavioural Targeting, Content Management, Digital Marketing
How to marshal website content to give greater insight into customer buying trends
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Nudge Marketing: A Nudge Is Better Than a Shove
Content Management, Multi-Channel Marketing, Social Media
Jim Boulton of Story Worldwide explains 'nudge marketing'
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If You Can't See, You Can't Buy!
FACT-Finder
Content Management, Design & Build, e-commerce, e-mail marketing, Social Media, Usability, Viral Marketing
If your site takes too long to load then you may not only lose a sale, but also a customer
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Pete Wootton | Interview
Affiliate Marketing, Analytics, Behavioural Targeting, Content Management, CRM, Design & Build, Digital Marketing, mobile, Mobile Apps, Multi-Channel Marketing, Social Media, User Generated Content, Video
Content is king, only the most innovative publishing companies will survive
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Killer Apps Need Time and Space
Content Management, Digital Marketing, mobile, Mobile Apps
Sucess in apps is often distributed to innovation & breakthrough technology
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Can Cloud Services Ad Value?
Iomart
Content Management, Digital Marketing, e-commerce, Hosting, Networks
Campaign Managers are amongst the early adopters of the much hyped cloud
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Retaining Customers Online
Behavioural Targeting, Content Management, CRM, e-commerce, Usability
IMRG, Capgemini’s e-Retail Sales Index report reflects that online sales are on the rise
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MVT; a marketing discipline, not a quick-fix
Analytics, Behavioural Targeting, Content Management, e-commerce, Usability
Multivariate testing is a powerful web development strategy which boasts great conversion rates
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New Technologies will enable 'easy' Online Shopping
FACT-Finder
Analytics, Content Management, e-commerce, Optimisation, Usability
Shopping online is still a time-consuming process but this will change. And so will the market
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Email Content Automation: reduced workload & better targeting
emarsys
Behavioural Targeting, Content Management, CRM, Digital Marketing, e-mail marketing
Precision targeting is recognised as key to better email relevancy & higher response rates
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Personalisation – Join the cult of 'customer lovers'
Content Management, Design & Build, Digital Marketing, e-commerce, Usability
Calling on some of the best 'cult' status films to illustrate personalisation is key
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No community is an island, unless it's an island community
Bright Blue Day
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
It is easy to see why the concept of branded communities is so attractive to marketers
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Java: Is it an island? Is it coffee? Is it the same thing as JavaScript?
Content Management, Design & Build, e-commerce, Games, Usability
The seemingly similar terms 'Java' & 'JavaScript' are often mistakenly attributed to being the same
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Intangible Assets
Content Management, Digital Marketing, Display Advertising, Full Service Agency, Networks
By tracking who is using what, how, where & when marketers can make sure their assets are not abused
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The Power Struggle between Natural & Paid Search
Content Management, Digital Marketing, Optimisation, Pay Per Click, SEO
Brand managers are better off using paid search tactically, to augment their natural search strategy
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CGI your Marketing Campaign
Content Management, Design & Build, e-mail marketing, Games, Video
What is CGI & it's capabilities and advantages for marketers and advertisers?
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