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How to... choose a real-time decisioning technology /
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Behavioural Targeting, Digital Marketing, Multi-Channel Marketing, Optimisation
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How marketers can deliver more for less under the variety of pressures in which they have to face
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The best of Augmented Reality (AR) /
Bright Blue Day /
Behavioural Targeting, Design & Build, Games, Mobile Apps, Viral Marketing
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AR is beginning to make a noticeable impact in the marketplace. But why the slow adoption?
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Psychographic Segmentation – Peek Inside Your Consumer’s Mind /
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Analytics, Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing
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Demographic attributes like geography, age & household income are critical for targeting
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The Pinball Effect /
Pixelgroup /
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Social Media, Usability
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Online purchasing behaviour has evolved, it's not just about having a great product to sell
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The World Cup's Social Networking Phenomenon /
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Behavioural Targeting, Mobile Apps, Social Media, Usability, User Generated Content
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Social Media & the World Cup: How does it compare to 2006 & what does it mean for 2014?
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No community is an island, unless it's an island community /
Bright Blue Day /
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
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It is easy to see why the concept of branded communities is so attractive to marketers
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Quantifying Social Media Success /
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Analytics, Behavioural Targeting, e-commerce, Games, Social Media
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Starbucks is the world's most popular Social Media consumer brand
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Mobile Revolution, What Mobile Revolution? /
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Behavioural Targeting, Digital Marketing, mobile, Mobile Apps, Usability
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The Mobile Revolution or the iPhone Revolution?
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Powers of Persuasion /
3Sixty /
Behavioural Targeting, Digital Marketing
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Despite all the advances in marketing sophistication we're still in the persuasion business
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Understanding Behavioural Email and How it can Improve your Business /
RedEye /
Behavioural Targeting, CRM, e-mail marketing
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Behavioural Email; Download the RedEye Whitepaper here
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Lack of Integration Prevents Effective Cross-Channel Campaign Management /
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Behavioural Targeting, CRM, e-mail marketing, Multi-Channel Marketing, Social Media
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Highlighting the need for marketers to implement cross-channel marketing campaigns
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Location-Based Functionality /
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Behavioural Targeting, e-commerce, Mobile Apps, Social Media
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How Facebook’s geo-networking plans will allow people to instantly broadcast their presnt locations
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Email Marketing Unbound /
Underwired Amaze /
Behavioural Targeting, CRM, Design & Build, Digital Marketing, e-mail marketing
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Segmentation has given email a new lease as the backbone of eCRM programmes
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A Cross-Border Approach /
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Behavioural Targeting, Design & Build, Networks, Usability, Video
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How you can successfully create a successful cross-border creative campaign
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How Social are you? - the rise of 'member get member' marketing /
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Behavioural Targeting, CRM, e-mail marketing, Social Media, Viral Marketing
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With a plethora of tools to help monitor brands marketers need to know how & which to use
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Bid Management Software: Man or Machine? /
I Spy /
Analytics, Behavioural Targeting, Digital Marketing, Optimisation, Pay Per Click, SEO
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Are bid management tools really needed?
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Is Facebook Running your Life too? /
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Behavioural Targeting, Digital Marketing, e-mail marketing, Social Media, Viral Marketing
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The proposed Project Titan webmail service would cement Facebook as an integral communications hub
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How to Measure Customer Engagement /
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Behavioural Targeting, e-commerce, e-mail marketing
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Five effective methods brands can use to get a measure of how engaged their audience is
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Let Innovation push the Boundaries of your PPC Campaign /
Jellyfish /
Behavioural Targeting, e-commerce, mobile, Pay Per Click, SEO
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There are currently two major challenges facing the paid search industry in the current climate
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Avoid Destination Unknown /
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Behavioural Targeting, e-mail marketing
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Creative won’t hold any value if email marketing campaigns don’t reach their intended inbox
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