Behavioural Targeting Articles, Guides and News from Figaro Digital
 

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How to... choose a real-time decisioning technology /   /  Behavioural Targeting, Digital Marketing, Multi-Channel Marketing, Optimisation
How marketers can deliver more for less under the variety of pressures in which they have to face
The best of Augmented Reality (AR) /  Bright Blue Day /  Behavioural Targeting, Design & Build, Games, Mobile Apps, Viral Marketing
AR is beginning to make a noticeable impact in the marketplace. But why the slow adoption?
Psychographic Segmentation – Peek Inside Your Consumer’s Mind /   /  Analytics, Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing
Demographic attributes like geography, age & household income are critical for targeting
The Pinball Effect /  Pixelgroup /  Behavioural Targeting, e-commerce, Multi-Channel Marketing, Social Media, Usability
Online purchasing behaviour has evolved, it's not just about having a great product to sell
The World Cup's Social Networking Phenomenon /   /  Behavioural Targeting, Mobile Apps, Social Media, Usability, User Generated Content
Social Media & the World Cup: How does it compare to 2006 & what does it mean for 2014?
No community is an island, unless it's an island community /  Bright Blue Day /  Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
It is easy to see why the concept of branded communities is so attractive to marketers
Quantifying Social Media Success /   /  Analytics, Behavioural Targeting, e-commerce, Games, Social Media
Starbucks is the world's most popular Social Media consumer brand
Mobile Revolution, What Mobile Revolution? /   /  Behavioural Targeting, Digital Marketing, mobile, Mobile Apps, Usability
The Mobile Revolution or the iPhone Revolution?
Powers of Persuasion /  3Sixty  /  Behavioural Targeting, Digital Marketing
Despite all the advances in marketing sophistication we're still in the persuasion business
Understanding Behavioural Email and How it can Improve your Business /  RedEye /  Behavioural Targeting, CRM, e-mail marketing
Behavioural Email; Download the RedEye Whitepaper here
Lack of Integration Prevents Effective Cross-Channel Campaign Management /   /  Behavioural Targeting, CRM, e-mail marketing, Multi-Channel Marketing, Social Media
Highlighting the need for marketers to implement cross-channel marketing campaigns
Location-Based Functionality /   /  Behavioural Targeting, e-commerce, Mobile Apps, Social Media
How Facebook’s geo-networking plans will allow people to instantly broadcast their presnt locations
Email Marketing Unbound /  Underwired Amaze /  Behavioural Targeting, CRM, Design & Build, Digital Marketing, e-mail marketing
Segmentation has given email a new lease as the backbone of eCRM programmes
A Cross-Border Approach  /   /  Behavioural Targeting, Design & Build, Networks, Usability, Video
How you can successfully create a successful cross-border creative campaign
How Social are you? - the rise of 'member get member' marketing /   /  Behavioural Targeting, CRM, e-mail marketing, Social Media, Viral Marketing
With a plethora of tools to help monitor brands marketers need to know how & which to use
Bid Management Software: Man or Machine? /  I Spy /  Analytics, Behavioural Targeting, Digital Marketing, Optimisation, Pay Per Click, SEO
Are bid management tools really needed?
Is Facebook Running your Life too? /   /  Behavioural Targeting, Digital Marketing, e-mail marketing, Social Media, Viral Marketing
The proposed Project Titan webmail service would cement Facebook as an integral communications hub
How to Measure Customer Engagement /   /  Behavioural Targeting, e-commerce, e-mail marketing
Five effective methods brands can use to get a measure of how engaged their audience is
Let Innovation push the Boundaries of your PPC Campaign /  Jellyfish /  Behavioural Targeting, e-commerce, mobile, Pay Per Click, SEO
There are currently two major challenges facing the paid search industry in the current climate
Avoid Destination Unknown /   /  Behavioural Targeting, e-mail marketing
Creative won’t hold any value if email marketing campaigns don’t reach their intended inbox
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