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Technology takes the lead in ensuring success of online video campaigns /
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Analytics, Multi-Channel Marketing, Social Media, User Generated Content, Video
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Brands can – and do – invest big sums in creating online content
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Revenue generators mobile coupons are failing to catch on, why? /
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Analytics, CRM, mobile, Mobile Apps, Multi-Channel Marketing
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Predictions for mobile coupons & why they deliver unique benefits to the retailer
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Psychographic Segmentation – Peek Inside Your Consumer’s Mind /
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Analytics, Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing
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Demographic attributes like geography, age & household income are critical for targeting
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What is Attribution really about? /
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Analytics, Digital Marketing, Display Advertising, Optimisation, Pay Per Click
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Attribution is set to consign the de-facto standard of ‘last-click’ wins to history
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Improving Website Performance with Web Analytics /
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Analytics, Design & Build, e-commerce, Optimisation, Usability
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Ensuring brand reputation is maintained through a high performing website
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Quantifying Social Media Success /
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Analytics, Behavioural Targeting, e-commerce, Games, Social Media
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Starbucks is the world's most popular Social Media consumer brand
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The Analytics Revolution /
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Analytics
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Analytics has come a long way since the measurements of hits became an indicator of success
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Super Sleuths: Why good marketers need to be great detectives /
smartFocus /
Analytics, CRM
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Analysis is crucial if a business is to engage with its customers effectively
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How to Pay Less for your PPC Leads or Sales /
Anicca Digital Solutions /
Analytics, Digital Marketing, e-commerce, Full Service Agency, Pay Per Click
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Practical advice on how to set-up and manage your PPC campaign
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Mobile Search: Revenue Opportunities for all /
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Analytics, Display Advertising, mobile, Pay Per Click, SEO
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The volume of searches on mobile; what categories they are in & the revenue opportunity
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Bid Management Software: Man or Machine? /
I Spy /
Analytics, Behavioural Targeting, Digital Marketing, Optimisation, Pay Per Click, SEO
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Are bid management tools really needed?
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The Brave New World of Digital Talent /
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Analytics, CRM, Recruitment, SEO, Social Media
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A snapshot of current market conditions from a hiring perspective across the digital space
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Mobile Content Distribution: To app or not to app - that is the question /
Gorillabox /
Analytics, Content Management, Design & Build, mobile, Mobile Apps
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Should marketers focus their mobile strategies around mobile applications or mobile sites?
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How to Have it all from your eCommerce /
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Analytics, Content Management, Design & Build, e-commerce, Usability
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eCommerce, although a vital source of revenue for a brand, often fails to deliver
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If we'd Known then what we Know Now! /
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Affiliate Marketing, Analytics, e-commerce, Pay Per Click, SEO
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Online may not actually be the final executioner of Offline Advertising
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Multi-channel: how to get it right /
SapientNitro /
Affiliate Marketing, Analytics, Content Management, CRM, Design & Build, Digital Marketing, Display Advertising, e-commerce, e-mail marketing, Full Service Agency, mobile, Mobile Apps, Multi-Channel Marketing, Optimisation, SEO, Social Media, Usability, User Generated Content
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Successful multi-channel marketing requires holistic thinking
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Website Analytics /
I Spy /
Analytics, Content Management, Optimisation, SEO, Usability
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Banking on Behavioural /
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Affiliate Marketing, Analytics, Behavioural Targeting, Display Advertising, e-commerce
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Targeted advertising, consumer needs and your bottom line
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Flash Forward: What’s Next? Predictions for 2010 and Beyond /
Amaze /
Analytics, mobile, SEO, Social Media, User Generated Content
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Online Media – More Science than Art? /
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Analytics, Behavioural Targeting, Display Advertising, Optimisation, Usability
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New skills are now needed to operate successfully in this new environment
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