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Data: the currency of the future
Analytics, Digital Marketing
The digital revolution has led to an abundance of customer data
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The Freedom to Segment
Analytics
How can analytics liberate customer segmentation?
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Splinternet
Amaze
Analytics, Behavioural Targeting, Digital Marketing, mobile, Social Media
Matt Clarke at Amaze looks at the fragmentation of digital technologies
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Delivering better performance through a digital distribution platform
Adconion UK Limited
Analytics, Display Advertising
Matt Hunt, UK MD at Adconion Media on the evolution of display advertising
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Making Online Insight Monitoring & Analysis Meaningful
Onalytica
Analytics, Digital Marketing, Social Media
Making online insight monitoring & analysis meaningful - 10 top tips from Onalytica
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Merging Offline and Online Worlds
Analytics, Digital Marketing, e-commerce
Hugh Kimber at Webtrends talks about the lessons that can be taken from the shop floor
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Analytics: The Importance Of A Telephone Number
Mediahawk
Analytics, e-commerce, Multi-Channel Marketing, Pay Per Click
The use of the telephone number as a call to action is often overlooked
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Why is Bounce Rate Important?
House of Kaizen
Analytics, Usability
Ivan Imhoff at House of Kaizen discusses the results of their recent research
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Following The Marketing Budget Online
Analytics, Digital Marketing, Display Advertising, Multi-Channel Marketing
How big is digital marketing set to become?
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Understanding the True Value of Online Campaigns
Yard Associates
Analytics
Understanding and using accurate data is at the heart of a successful campaign
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Advertise to Intent - Get More Out of Your Ad Budget
Channel Intelligence (CI)
Analytics
Sometimes advertising hits consumers at the right time. But most times it doesn’t
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Advantages of seeing the whole customer sales journey
Rawnet
Analytics, CRM, Digital Marketing, Optimisation, Pay Per Click, SEO
Conversion rates alone don’t pay wages or grow businesses.
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Implementation of Analytics in Retail Business
Analytics, CRM, e-commerce, Multi-Channel Marketing, Optimisation
Business analytics can help to provide answers to many common business challenges
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Time to get smarter with Online Lead Generation
Affiliate Marketing, Analytics, Digital Marketing, Display Advertising, e-mail marketing, Multi-Channel Marketing, Optimisation, Pay Per Click, SEO
Value based pricing; the new buzz term in online lead generation
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2011 Predictions Visitlondon
Analytics
Visitlondon.com's Chris Moon gives his 2011 predictions
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2011 Predictions Amaze
Amaze
Analytics, e-commerce, mobile, SEO, Social Media, Video
Tunde Cockshott and Matt Clarke at Amaze consider 2011's key industry trends
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2011 Digital and Technological Trends
Analytics, Behavioural Targeting, e-commerce, mobile, Mobile Apps, SEO, Social Media
Steve McGrath, MD of Big Dot Media, explains what to look out for in 2011
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Connecting with the Always-on Consumer
Crayon
Analytics, Behavioural Targeting, Digital Marketing, e-commerce, mobile, SEO
Consumers have changed for good, and it's time that marketers did too
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A Finger on the Pulse
Onalytica
Analytics, Digital Marketing, Networks, User Generated Content
Are you using the internet as a market research tool?
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Pete Wootton | Interview
Affiliate Marketing, Analytics, Behavioural Targeting, Content Management, CRM, Design & Build, Digital Marketing, mobile, Mobile Apps, Multi-Channel Marketing, Social Media, User Generated Content, Video
Content is king, only the most innovative publishing companies will survive
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