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The best of Augmented Reality (AR) /
Bright Blue Day /
Behavioural Targeting, Design & Build, Games, Mobile Apps, Viral Marketing
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AR is beginning to make a noticeable impact in the marketplace. But why the slow adoption?
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Psychographic Segmentation – Peek Inside Your Consumer’s Mind /
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Analytics, Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing
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Demographic attributes like geography, age & household income are critical for targeting
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Shocking Numbers in Travel Sector Opens the Eyes of Performance Marketers /
Affiliate Window /
Affiliate Marketing
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Travel remains the number one advertiser sector within the affiliate industry
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International SEO: Going Global? Think local. /
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e-commerce, Optimisation, Pay Per Click, SEO, Social Media
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Outlining the basic fundamentals of multilingual SEO
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No community is an island, unless it's an island community /
Bright Blue Day /
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
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It is easy to see why the concept of branded communities is so attractive to marketers
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The Dark Horse of 2010 /
Marin Software /
Digital Marketing, Pay Per Click
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The Google Content Network is going to be one of the most popular display channels in 2010
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Staying Online during Peak Season /
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Design & Build, e-commerce, Hosting, Pay Per Click, Usability
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Downtime is no longer an IT issue - it’s something marketers need to take into account
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Driving ROI with Affiliate Marketing /
LinkShare /
Affiliate Marketing, e-commerce, Mobile Apps, Pay Per Click, Social Media
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Affiliate Marketing is fast becoming an essential part of today’s marketing toolkit
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The Case for ROI in Social Media /
Yomego /
Social Media, User Generated Content
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Does a social media campaign demonstrate a return on investment?
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Protecting your Brand /
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Affiliate Marketing, Content Management, Design & Build, e-commerce, Pay Per Click
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When is it about choice, and when is it about competition and spend?
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Multi-channel: how to get it right /
SapientNitro /
Affiliate Marketing, Analytics, Content Management, CRM, Design & Build, Digital Marketing, Display Advertising, e-commerce, e-mail marketing, Full Service Agency, mobile, Mobile Apps, Multi-Channel Marketing, Optimisation, SEO, Social Media, Usability, User Generated Content
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Successful multi-channel marketing requires holistic thinking
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MicroHoo: Does 1+1 really = 3? /
Marin Software /
Pay Per Click, SEO
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There are two things that make a search engine successful – quantity of traffic and the quantity of
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Five Search Marketing Predictions for 2010 /
Marin Software /
Pay Per Click, SEO, Social Media
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Staring into a crystal ball is a dangerous undertaking, especially when you’re attempting to predict
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Social Brands /
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mobile, Social Media, User Generated Content
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What is Social Proof? /
Greenlight /
Behavioural Targeting, Optimisation, Pay Per Click, SEO, Social Media
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The ins & outs of Social proof
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Making the Most of your Content – Taking Personalisation to the Next Level /
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Analytics, Content Management, CRM, e-commerce, e-mail marketing
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“How To guide to Email Marketing” /
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Behavioural Targeting, Content Management, CRM, e-commerce, e-mail marketing
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Using 'dtm' paid search affiliates alongside agencies/in-house teams /
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Affiliate Marketing, Analytics, e-commerce, Optimisation, Pay Per Click
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Multi-channel is dying – welcome cross-channel marketing /
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Content Management, e-commerce, e-mail marketing, Optimisation
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Transforming Customer Value /
Maxymiser Ltd /
Content Management, e-commerce, e-mail marketing, Optimisation, Usability
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