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Marketers Must Keep Customer Data Secure
e-mail marketing
Why marketers must understand threats posed to their customer data
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Analytics: The Importance Of A Telephone Number
Mediahawk
Analytics, e-commerce, Multi-Channel Marketing, Pay Per Click
The use of the telephone number as a call to action is often overlooked
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Boosting Travel Consumers’ Confidence through E-mail
e-mail marketing
How email marketing can help the travel industry with various challenges
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Commercial Drive
Social Media
The team behind swiftcover.com's Roadology campaign talk to Figaro Digital
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Time to get smarter with Online Lead Generation
Affiliate Marketing, Analytics, Digital Marketing, Display Advertising, e-mail marketing, Multi-Channel Marketing, Optimisation, Pay Per Click, SEO
Value based pricing; the new buzz term in online lead generation
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The Changing Face of Search
Leapfrogg Digital Marketing
Digital Marketing, Optimisation, SEO
How the latest in-car technology integrating Google search tools will impact SEO
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A Finger on the Pulse
Onalytica
Analytics, Digital Marketing, Networks, User Generated Content
Are you using the internet as a market research tool?
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Movers & Shakers: Beks Ali, Contiki
Recruitment
Propel London placed Beks Ali in her job as Digital Marketing Manager for travel brand Contiki
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What is Cultural Multivariate Testing?
Digital Marketing, e-commerce, Optimisation, SEO, Usability
What are the implications for multivariate testing when your site is in a country other than the UK?
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Debunking Dynamic Creative Optimisation Myths
MediaMind
Behavioural Targeting, Digital Marketing, Display Advertising, Video
Exploring the benefits of DCO & debunking the biggest misconceptions about behavioural targeting
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Implications of Adwords trademark policy change on brand search
ClickThrough Marketing
Analytics, Pay Per Click, SEO, Usability
The changes to Google’s AdWords trademark policy will have implications for brand owners
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Creating a Truly Personal Online Experience
Analytics, Behavioural Targeting, Digital Marketing, Multi-Channel Marketing, Optimisation
Personalisation through behavioural targeting
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A great Online Agency, like a great Party, needs an Organised Host
Design & Build, Hosting
Before developing award-winning apps & killer viral campaigns, consider your hosting requirements
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The best of Augmented Reality (AR)
Bright Blue Day
Behavioural Targeting, Design & Build, Games, Mobile Apps, Viral Marketing
AR is beginning to make a noticeable impact in the marketplace. But why the slow adoption?
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Psychographic Segmentation – Peek Inside Your Consumer’s Mind
Analytics, Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing
Demographic attributes like geography, age & household income are critical for targeting
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Shocking Numbers in Travel Sector Opens the Eyes of Performance Marketers
Affiliate Window
Affiliate Marketing
Travel remains the number one advertiser sector within the affiliate industry
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International SEO: Going Global? Think local.
e-commerce, Optimisation, Pay Per Click, SEO, Social Media
Outlining the basic fundamentals of multilingual SEO
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No community is an island, unless it's an island community
Bright Blue Day
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
It is easy to see why the concept of branded communities is so attractive to marketers
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The Dark Horse of 2010
Marin Software
Digital Marketing, Pay Per Click
The Google Content Network is going to be one of the most popular display channels in 2010
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Staying Online during Peak Season
Design & Build, e-commerce, Hosting, Pay Per Click, Usability
Downtime is no longer an IT issue - it’s something marketers need to take into account
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