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The mobile challenge
Digital Marketing, mobile, Mobile Apps
Julian Goode of the England and Wales Cricket Board on mobile opportunities in 2012
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Content rules
Social Media
Ben Martin, Head of Digital at talkSPORT explains why content is still king
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Debunking Dynamic Creative Optimisation Myths
MediaMind
Behavioural Targeting, Digital Marketing, Display Advertising, Video
Exploring the benefits of DCO & debunking the biggest misconceptions about behavioural targeting
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Driving participation in sport on Facebook
Digital Marketing, Display Advertising, Social Media
A partnership to help deliver a lasting Olympic legacy of more people playing more sport
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The new Holy Grail of marketing
BD Network
Digital Marketing, Full Service Agency, Multi-Channel Marketing, Social Media, Viral Marketing
In today’s constantly adapting multi-channel world, the consumer should be central to all ideas
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The World Cup's Social Networking Phenomenon
Behavioural Targeting, Mobile Apps, Social Media, Usability, User Generated Content
Social Media & the World Cup: How does it compare to 2006 & what does it mean for 2014?
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No community is an island, unless it's an island community
Bright Blue Day
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
It is easy to see why the concept of branded communities is so attractive to marketers
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Preparation Equals Victory for World Cup Marketing
Digital Marketing, Multi-Channel Marketing
Bavaria, the Dutch lager, was the 5th most visited beer website in the UK on the 15th June
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Making the Beautiful Game Irresistible
Digital Marketing, Games, Networks, Social Media, User Generated Content
Creating value from sports sponsorship; extending sponsorship beyond the pitch
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Mobile Search: Revenue Opportunities for all
Analytics, Display Advertising, mobile, Pay Per Click, SEO
The volume of searches on mobile; what categories they are in & the revenue opportunity
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The Case for ROI in Social Media
Yomego
Social Media, User Generated Content
Does a social media campaign demonstrate a return on investment?
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Multi-channel: how to get it right
SapientNitro
Affiliate Marketing, Analytics, Content Management, CRM, Design & Build, Digital Marketing, Display Advertising, e-commerce, e-mail marketing, Full Service Agency, mobile, Mobile Apps, Multi-Channel Marketing, Optimisation, SEO, Social Media, Usability, User Generated Content
Successful multi-channel marketing requires holistic thinking
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How to... Create Digital Branded Content
Behavioural Targeting, Content Management, e-commerce, Social Media, Usability
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Convergence is King
mobile, Social Media, User Generated Content
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Nice Site - Shame about the Ranking
Content Management, Pay Per Click, SEO
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