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What’s not to like? /
Pod1 /
e-commerce, Social Media, Usability
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Is Facebook now setting its sights on cracking the consumer/brand relationship?
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Technology takes the lead in ensuring success of online video campaigns /
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Analytics, Multi-Channel Marketing, Social Media, User Generated Content, Video
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Brands can – and do – invest big sums in creating online content
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How to... choose a real-time decisioning technology /
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Behavioural Targeting, Digital Marketing, Multi-Channel Marketing, Optimisation
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How marketers can deliver more for less under the variety of pressures in which they have to face
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Are you ‘App-y to just browse? /
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e-commerce, mobile, Mobile Apps, Multi-Channel Marketing
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Functionality & ease of use are integral to success so is an app right for every retailer?
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Revenue generators mobile coupons are failing to catch on, why? /
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Analytics, CRM, mobile, Mobile Apps, Multi-Channel Marketing
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Predictions for mobile coupons & why they deliver unique benefits to the retailer
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Are you Getting your SEO right for your E-commerce Website? /
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Multi-Channel Marketing, SEO, Social Media, Video
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Search: are you spending your marketing budget on the most cost effective search techniques?
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The best of Augmented Reality (AR) /
Bright Blue Day /
Behavioural Targeting, Design & Build, Games, Mobile Apps, Viral Marketing
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AR is beginning to make a noticeable impact in the marketplace. But why the slow adoption?
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Psychographic Segmentation – Peek Inside Your Consumer’s Mind /
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Analytics, Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing
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Demographic attributes like geography, age & household income are critical for targeting
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The Pinball Effect /
Pixelgroup /
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Social Media, Usability
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Online purchasing behaviour has evolved, it's not just about having a great product to sell
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Personalisation – Join the cult of 'customer lovers' /
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Content Management, Design & Build, Digital Marketing, e-commerce, Usability
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Calling on some of the best 'cult' status films to illustrate personalisation is key
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All Publicity is Good Publicity… as long as your site can cope /
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Design & Build, e-commerce, e-mail marketing, Social Media, User Generated Content
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Ensure you have the technology in place to deal with sudden influxes of visitors to your site
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The Potency of E-Mail Marketing spreads far Beyond the Inbox /
e-Dialog /
e-commerce, e-mail marketing, Multi-Channel Marketing, Social Media, User Generated Content
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Marketing Emails: from a simple delivery mechanism into an interactive tool for engaging consumers
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Branded Video Content- who's getting the message? /
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Design & Build, Digital Marketing, e-commerce, Video, Viral Marketing
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Brands need to focus on video content that is relevant & targeted to their audience
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No community is an island, unless it's an island community /
Bright Blue Day /
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
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It is easy to see why the concept of branded communities is so attractive to marketers
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Improving Website Performance with Web Analytics /
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Analytics, Design & Build, e-commerce, Optimisation, Usability
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Ensuring brand reputation is maintained through a high performing website
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Quantifying Social Media Success /
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Analytics, Behavioural Targeting, e-commerce, Games, Social Media
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Starbucks is the world's most popular Social Media consumer brand
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Advanced Affiliate Marketing /
LinkShare /
Affiliate Marketing, e-commerce, mobile
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What’s next as investment reaches new highs?
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Java: Is it an island? Is it coffee? Is it the same thing as JavaScript? /
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Content Management, Design & Build, e-commerce, Games, Usability
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The seemingly similar terms 'Java' & 'JavaScript' are often mistakenly attributed to being the same
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Creating Branded Retail Experiences in the Online World /
Zone /
Design & Build, e-commerce, Pay Per Click, SEO, Social Media, User Generated Content
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If everyone’s retail website covers the basics then how can one brand differentiate from another
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Intangible Assets /
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Content Management, Digital Marketing, Display Advertising, Full Service Agency, Networks
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By tracking who is using what, how, where & when marketers can make sure their assets are not abused
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