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10 Pinterest Ideas With SEO Benefits
Vertical Leap
Digital Marketing, SEO, Social Media
The potential for marketers of virtual pinboard site Pinterest
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Allister Frost on Social Media
Social Media
Microsoft's Allister Frost on the current state of social media marketing
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Digital and retail marketing trends: 2012 is the year of…
Leapfrogg Digital Marketing
Digital Marketing, e-commerce, mobile, Multi-Channel Marketing, Social Media
Looking back on the events of 2011 to make predictions for the key digital marketing trends of 2012
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Building Online Communities
Social Media
Zack King at RPM explains the value of useful, engaging content when building online communities
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The Trough of RTB Disillusionment
Infectious Media
Digital Marketing, Display Advertising
Martin Kelly of Infectious Media on the real issues in real-time bidding
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How being more social will benefit online retailers
Digital Marketing, Social Media
Anton Gething of nToklo on why social relationships matter to brands and consumers
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Movers & Shakers: George Clark at Selfridges
Become
Recruitment
George Clark on his role as web developer at Selfridges
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Enter a .brand new world
Roland LaPlante of Afilias on how changes to top-level domain names (TLDs) will impact on brands
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Retail start-ups take data insight to dominate old markets
Digital Marketing
Mark Cann of Climb Digital considers some of the issues facing retail start-ups in 2012
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Behavioural Targeting
FACT-Finder
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Optimisation, Usability
Behavioural targeting is considered a crucial part of any online retailers’ programme
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Reducing online abandonment
Amaze
Design & Build, e-commerce, Optimisation, Usability
Don't let usability issues that can easily be resolved be the reasons for abandonment
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The Changing Face of Brand Engagement
Digital Marketing, mobile, Social Media
Gary Bicker of affilinet UK looks forward to the digital issues that'll matter in
2012
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The Nightmare Before (And After) Christmas
Digital Marketing, e-commerce, Social Media
Anton Gething of nToklo considers opportunities for retailers at Christmas
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Six Ways to Leverage Your Ecommerce Partnerships
SEO
Jake Bailey explains the significance to marketers of the 'Zero Moment of Truth'
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From Outbox to Inbox: How Marketers Can Stay Relevant
Responsys
e-mail marketing
Simon Robinson explains how marketers can keep their emails at the top of the inbox
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Christmas Email Marketing - A Practical Guide
emarsys
Content Management, e-mail marketing, Social Media
A practical guide to refining and leveraging email marketing programmes in the run up to Christmas
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Social commerce – Facebook Apps That Offer More Than Marketing
Social Media
Marketers who treat Facebook as an afterthought risk missing a golden opportunity
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Mobile Optimised Websites v Native Applications For Mobile Devices
mobile, Mobile Apps
James Rosewell, MD of 51Degrees.mobi, discusses making the most of the mobile web
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Informing Decisions
Burrows
Digital Marketing, Mobile Apps
James Hogan of Burrows explains why engagement demands a more holistic approach
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Taking Stock in Email Marketing
e-mail marketing, Multi-Channel Marketing, Social Media
Marketers need to harness email and social channels in parallel, says Nick Fuller
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