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What’s not to like? /
Pod1 /
e-commerce, Social Media, Usability
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Is Facebook now setting its sights on cracking the consumer/brand relationship?
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Shocking Numbers in Travel Sector Opens the Eyes of Performance Marketers /
Affiliate Window /
Affiliate Marketing
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Travel remains the number one advertiser sector within the affiliate industry
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International SEO: Going Global? Think local. /
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e-commerce, Optimisation, Pay Per Click, SEO, Social Media
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Outlining the basic fundamentals of multilingual SEO
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What is Attribution really about? /
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Analytics, Digital Marketing, Display Advertising, Optimisation, Pay Per Click
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Attribution is set to consign the de-facto standard of ‘last-click’ wins to history
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The World Cup's Social Networking Phenomenon /
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Behavioural Targeting, Mobile Apps, Social Media, Usability, User Generated Content
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Social Media & the World Cup: How does it compare to 2006 & what does it mean for 2014?
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The Potency of E-Mail Marketing spreads far Beyond the Inbox /
e-Dialog /
e-commerce, e-mail marketing, Multi-Channel Marketing, Social Media, User Generated Content
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Marketing Emails: from a simple delivery mechanism into an interactive tool for engaging consumers
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Branded Video Content- who's getting the message? /
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Design & Build, Digital Marketing, e-commerce, Video, Viral Marketing
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Brands need to focus on video content that is relevant & targeted to their audience
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Quantifying Social Media Success /
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Analytics, Behavioural Targeting, e-commerce, Games, Social Media
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Starbucks is the world's most popular Social Media consumer brand
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If it’s not Live, it’s Dead /
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Video
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Why isn’t the live music industry smitten with the internet?
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Advanced Affiliate Marketing /
LinkShare /
Affiliate Marketing, e-commerce, mobile
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What’s next as investment reaches new highs?
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Super Sleuths: Why good marketers need to be great detectives /
smartFocus /
Analytics, CRM
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Analysis is crucial if a business is to engage with its customers effectively
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Intangible Assets /
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Content Management, Digital Marketing, Display Advertising, Full Service Agency, Networks
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By tracking who is using what, how, where & when marketers can make sure their assets are not abused
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Digital Technology as the Enabler of Sustainability /
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Digital Marketing, Multi-Channel Marketing, Networks, Social Media, User Generated Content
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Digital sustainability: integrating environmental, social & economic sustainability topics
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Lack of Integration Prevents Effective Cross-Channel Campaign Management /
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Behavioural Targeting, CRM, e-mail marketing, Multi-Channel Marketing, Social Media
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Highlighting the need for marketers to implement cross-channel marketing campaigns
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Making the Beautiful Game Irresistible /
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Digital Marketing, Games, Networks, Social Media, User Generated Content
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Creating value from sports sponsorship; extending sponsorship beyond the pitch
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SME’s can make Money & Build their Brand using Social Media /
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CRM, e-commerce, e-mail marketing, SEO, Social Media
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Too many SME’s are signing up to different social networks & not seeing the return on their investme
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Social Media - friend or foe? /
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Social Media
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Social media has become an integral part of daily life in a relatively short space of time
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Location-Based Functionality /
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Behavioural Targeting, e-commerce, Mobile Apps, Social Media
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How Facebook’s geo-networking plans will allow people to instantly broadcast their presnt locations
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Email Marketing Unbound /
Underwired Amaze /
Behavioural Targeting, CRM, Design & Build, Digital Marketing, e-mail marketing
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Segmentation has given email a new lease as the backbone of eCRM programmes
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When Television met the Internet: The Perfect Love-Child /
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Digital Marketing, Multi-Channel Marketing, Social Media, Video, Viral Marketing
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Consumption of online video is exploding with the latest comScore stats showing viewing time up 37%
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