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Building Online Communities
Social Media
Zack King at RPM explains the value of useful, engaging content when building online communities
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Behavioural Targeting
FACT-Finder
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Optimisation, Usability
Behavioural targeting is considered a crucial part of any online retailers’ programme
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Inbox Placement Increasingly Eludes Email Marketers
RETURN PATH
CRM, e-mail marketing, Social Media
Why are marketers failing to reach the inboxes of consumers who've requested their emails?
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Humanising Your Marketing Content
e-mail marketing
Why marketers need to ensure their campaigns have an authentic, human voice
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How to Operationalise Social Media
Digital Marketing, Social Media
Joe Chernov, VP of Content Marketing at Eloqua explains how companies need to approach social media
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Mobile publishing
mobile, Mobile Apps
Why publishing needs to adopt new business models
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How mobile apps are blurring the lines between agency disciplines
Digital Marketing, mobile, Mobile Apps
Pepermobi MD Jacki Vause on a new discipline
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Natural App-titude
mobile, Mobile Apps
Ross Burridge tells Figaro how publishers Dennis are embracing mobile technology
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Your Bite of the Apple - Making the Most of the App Store
Mobile Apps
Ian Knapp of MCM Net Limited explains how to make sure your app gets noticed
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Effective use of promotions in affiliate campaigns
Affiliate Window
Affiliate Marketing
Offering promotions provides an effective way of standing out from the crowd
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Analytics: The Importance Of A Telephone Number
Mediahawk
Analytics, e-commerce, Multi-Channel Marketing, Pay Per Click
The use of the telephone number as a call to action is often overlooked
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An insight into the digital advertising industry in 2011
Jemm Group
Behavioural Targeting, Display Advertising, Optimisation
Julia Smith takes a look at the state of the digital ad nation
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Content rules
Social Media
Ben Martin, Head of Digital at talkSPORT explains why content is still king
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The Rise & Rise Of Social Gaming
Digital Marketing, Games, Social Media
How social gaming has become a massive, mainstream industry with serious potential for marketers
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Following The Marketing Budget Online
Analytics, Digital Marketing, Display Advertising, Multi-Channel Marketing
How big is digital marketing set to become?
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Social Video: a force to be reckoned with
Unruly Media
Social Media
Unruly Media’s Sarah Wood looks back at how much video sharing has changed in just 5 years
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Significant growth predicted for video on-demand advertising in 2011
Display Advertising, Video
A recent media buyers' report reveals how online video advertising has become high on the agenda
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Social Media is the answer. What was the question?
Digital Marketing, Multi-Channel Marketing, Social Media
Has social media earned its stripes yet?
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Time to get smarter with Online Lead Generation
Affiliate Marketing, Analytics, Digital Marketing, Display Advertising, e-mail marketing, Multi-Channel Marketing, Optimisation, Pay Per Click, SEO
Value based pricing; the new buzz term in online lead generation
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2011 Predictions Random House
Mobile Apps
Jon Salt, Senior Digital Producer, Random House on apps in 2011
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