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Best Practice Guide: Maximising the Creative in Email
Behavioural Targeting, Digital Marketing, e-mail marketing, Multi-Channel Marketing, Networks
How to maximize the creative in email marketing
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Come together, right now
Affiliate Marketing, Analytics, Behavioural Targeting, CRM, Digital Marketing, e-commerce, Optimisation, Pay Per Click, Viral Marketing
A unique take on how to improve insight into online customer behaviour
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Becoming Datacentric
Digital Marketing, Display Advertising, Usability
How can marketers make their databases efficient & effective so they can get the most out of them?
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How using VFX can Help to Build your Brand
Design & Build, Digital Marketing, Display Advertising, Video
Visual effects aren’t being used to their full potential within the advertising industry
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The Future Structure of Agencies
Behavioural Targeting, CRM, Digital Marketing, Full Service Agency, Multi-Channel Marketing, Social Media, User Generated Content
Agencies are failing to help brands engage with consumers & consumers are becoming less brand loyal
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The New Integration
Digital Marketing, mobile, Multi-Channel Marketing, Social Media, Viral Marketing
Consumer behaviour and integration
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Why Companies should not wave goodbye to Email-Social Integration
StrongMail
CRM, e-mail marketing, Multi-Channel Marketing, Social Media, Viral Marketing
The collapse of Google Wave raises questions on how businesses integrate email & emerging channels
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Long Term Loyalty in the Digital Age
Behavioural Targeting, Digital Marketing, e-mail marketing, Multi-Channel Marketing, Social Media
How digital lifecycle campaigns can retain & reactivate customer relationships
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Socialising your Email
StrongMail
Analytics, CRM, e-mail marketing, Multi-Channel Marketing, Social Media
What motivates your subscriber base & how can you capitalise on that motivation?
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Five Enduring Processes for Successful Social Media Measurement
Analytics, Digital Marketing, e-commerce, Other, Social Media
Social media measurement is a hotly debated topic
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Why aren’t we there yet? The pitfalls of mCommerce
e-commerce, mobile, Mobile Apps, Optimisation, Usability
Retailers aren’t doing enough when it comes to developing their mobile purchasing experience
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What’s Happening in the World of Online Video?
Analytics, Digital Marketing, Display Advertising, User Generated Content, Video
Video is not only a great form of entertainment but also a very effective advertising medium
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MVT; a marketing discipline, not a quick-fix
Analytics, Behavioural Targeting, Content Management, e-commerce, Usability
Multivariate testing is a powerful web development strategy which boasts great conversion rates
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A Lasting Impression…
Shomei
Analytics, Digital Marketing, Display Advertising, Optimisation, Pay Per Click
Interactive media Attribution has emerged as one of the foremost trends in recent months
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The Pinball Effect
Pixelgroup
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Social Media, Usability
Online purchasing behaviour has evolved, it's not just about having a great product to sell
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What is Attribution really about?
Shomei
Analytics, Digital Marketing, Display Advertising, Optimisation, Pay Per Click
Attribution is set to consign the de-facto standard of ‘last-click’ wins to history
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The Potency of E-Mail Marketing spreads far Beyond the Inbox
e-commerce, e-mail marketing, Multi-Channel Marketing, Social Media, User Generated Content
Marketing Emails: from a simple delivery mechanism into an interactive tool for engaging consumers
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Improving Website Performance with Web Analytics
Analytics, Design & Build, e-commerce, Optimisation, Usability
Ensuring brand reputation is maintained through a high performing website
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Mobile Revolution, What Mobile Revolution?
Behavioural Targeting, Digital Marketing, mobile, Mobile Apps, Usability
The Mobile Revolution or the iPhone Revolution?
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