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Informing Decisions
Informing Decisions
Burrows
Digital Marketing, Mobile Apps
James Hogan of Burrows explains why engagement demands a more holistic approach
Analytics: The Importance Of A Telephone Number
Analytics: The Importance Of A Telephone Number
Mediahawk
Analytics, e-commerce, Multi-Channel Marketing, Pay Per Click
The use of the telephone number as a call to action is often overlooked
Commercial Drive
Commercial Drive
Social Media
The team behind swiftcover.com's Roadology campaign talk to Figaro Digital
Time to get smarter with Online Lead Generation
Time to get smarter with Online Lead Generation
Affiliate Marketing, Analytics, Digital Marketing, Display Advertising, e-mail marketing, Multi-Channel Marketing, Optimisation, Pay Per Click, SEO
Value based pricing; the new buzz term in online lead generation
The Changing Face of Search
The Changing Face of Search
Leapfrogg Digital Marketing
Digital Marketing, Optimisation, SEO
How the latest in-car technology integrating Google search tools will impact SEO
A Finger on the Pulse
A Finger on the Pulse
Onalytica
Analytics, Digital Marketing, Networks, User Generated Content
Are you using the internet as a market research tool?
Pete Wootton | Interview
Pete Wootton | Interview
Affiliate Marketing, Analytics, Behavioural Targeting, Content Management, CRM, Design & Build, Digital Marketing, mobile, Mobile Apps, Multi-Channel Marketing, Social Media, User Generated Content, Video
Content is king, only the most innovative publishing companies will survive
We Are All Part Cyborg
We Are All Part Cyborg
Analytics, CRM, Digital Marketing, e-commerce, Multi-Channel Marketing, Social Media, Video
How can data underpin the next generation of marketing techniques?
Debunking Dynamic Creative Optimisation Myths
Debunking Dynamic Creative Optimisation Myths
MediaMind
Behavioural Targeting, Digital Marketing, Display Advertising, Video
Exploring the benefits of DCO & debunking the biggest misconceptions about behavioural targeting
Total Recall
Total Recall
CRM, Digital Marketing, Display Advertising, e-commerce, e-mail marketing, Hosting, mobile, Multi-Channel Marketing, Social Media
How should a leading brand be managed through difficult times?
Social Media Without Fear
Social Media Without Fear
Digital Marketing, e-commerce, Social Media, User Generated Content, Viral Marketing
Being credible in social channels and what to do if the crowd turns on you
Technology takes the lead in ensuring success of online video campaigns
Technology takes the lead in ensuring success of online video campaigns
Analytics, Multi-Channel Marketing, Social Media, User Generated Content, Video
Brands can – and do – invest big sums in creating online content
The best of Augmented Reality (AR)
The best of Augmented Reality (AR)
Bright Blue Day
Behavioural Targeting, Design & Build, Games, Mobile Apps, Viral Marketing
AR is beginning to make a noticeable impact in the marketplace. But why the slow adoption?
No community is an island, unless it's an island community
No community is an island, unless it's an island community
Bright Blue Day
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
It is easy to see why the concept of branded communities is so attractive to marketers
Local Motors: a business model of our times
Local Motors: a business model of our times
Digital Marketing
The Local Motors story: enthralling from start to finish
CGI your Marketing Campaign
CGI your Marketing Campaign
Content Management, Design & Build, e-mail marketing, Games, Video
What is CGI & it's capabilities and advantages for marketers and advertisers?
Times they AR a-changing
Times they AR a-changing
Design & Build, mobile, Mobile Apps, Viral Marketing
Augmented Reality; the technology that brings together the real world & virtual reality
Multi-channel: how to get it right
Multi-channel: how to get it right
SapientNitro
Affiliate Marketing, Analytics, Content Management, CRM, Design & Build, Digital Marketing, Display Advertising, e-commerce, e-mail marketing, Full Service Agency, mobile, Mobile Apps, Multi-Channel Marketing, Optimisation, SEO, Social Media, Usability, User Generated Content
Successful multi-channel marketing requires holistic thinking
Auto Trader - Driving Mobile and Social Media
Auto Trader - Driving Mobile and Social Media
Affiliate Marketing, e-mail marketing, mobile, Social Media, Usability
Auto Trader discuss their series of small scale integration campaigns from 2009
When Apps may not be Apt
When Apps may not be Apt
CRM, Design & Build, mobile, Usability, User Generated Content
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