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Informing Decisions
Burrows
Digital Marketing, Mobile Apps
James Hogan of Burrows explains why engagement demands a more holistic approach
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Analytics: The Importance Of A Telephone Number
Mediahawk
Analytics, e-commerce, Multi-Channel Marketing, Pay Per Click
The use of the telephone number as a call to action is often overlooked
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Commercial Drive
Social Media
The team behind swiftcover.com's Roadology campaign talk to Figaro Digital
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Time to get smarter with Online Lead Generation
Affiliate Marketing, Analytics, Digital Marketing, Display Advertising, e-mail marketing, Multi-Channel Marketing, Optimisation, Pay Per Click, SEO
Value based pricing; the new buzz term in online lead generation
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The Changing Face of Search
Leapfrogg Digital Marketing
Digital Marketing, Optimisation, SEO
How the latest in-car technology integrating Google search tools will impact SEO
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A Finger on the Pulse
Onalytica
Analytics, Digital Marketing, Networks, User Generated Content
Are you using the internet as a market research tool?
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Pete Wootton | Interview
Affiliate Marketing, Analytics, Behavioural Targeting, Content Management, CRM, Design & Build, Digital Marketing, mobile, Mobile Apps, Multi-Channel Marketing, Social Media, User Generated Content, Video
Content is king, only the most innovative publishing companies will survive
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We Are All Part Cyborg
Analytics, CRM, Digital Marketing, e-commerce, Multi-Channel Marketing, Social Media, Video
How can data underpin the next generation of marketing techniques?
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Debunking Dynamic Creative Optimisation Myths
MediaMind
Behavioural Targeting, Digital Marketing, Display Advertising, Video
Exploring the benefits of DCO & debunking the biggest misconceptions about behavioural targeting
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Total Recall
CRM, Digital Marketing, Display Advertising, e-commerce, e-mail marketing, Hosting, mobile, Multi-Channel Marketing, Social Media
How should a leading brand be managed through difficult times?
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Social Media Without Fear
Digital Marketing, e-commerce, Social Media, User Generated Content, Viral Marketing
Being credible in social channels and what to do if the crowd turns on you
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Technology takes the lead in ensuring success of online video campaigns
Analytics, Multi-Channel Marketing, Social Media, User Generated Content, Video
Brands can – and do – invest big sums in creating online content
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The best of Augmented Reality (AR)
Bright Blue Day
Behavioural Targeting, Design & Build, Games, Mobile Apps, Viral Marketing
AR is beginning to make a noticeable impact in the marketplace. But why the slow adoption?
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No community is an island, unless it's an island community
Bright Blue Day
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
It is easy to see why the concept of branded communities is so attractive to marketers
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Local Motors: a business model of our times
Digital Marketing
The Local Motors story: enthralling from start to finish
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CGI your Marketing Campaign
Content Management, Design & Build, e-mail marketing, Games, Video
What is CGI & it's capabilities and advantages for marketers and advertisers?
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Times they AR a-changing
Design & Build, mobile, Mobile Apps, Viral Marketing
Augmented Reality; the technology that brings together the real world & virtual reality
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Multi-channel: how to get it right
SapientNitro
Affiliate Marketing, Analytics, Content Management, CRM, Design & Build, Digital Marketing, Display Advertising, e-commerce, e-mail marketing, Full Service Agency, mobile, Mobile Apps, Multi-Channel Marketing, Optimisation, SEO, Social Media, Usability, User Generated Content
Successful multi-channel marketing requires holistic thinking
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Auto Trader - Driving Mobile and Social Media
Affiliate Marketing, e-mail marketing, mobile, Social Media, Usability
Auto Trader discuss their series of small scale integration campaigns from 2009
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When Apps may not be Apt
CRM, Design & Build, mobile, Usability, User Generated Content
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