|
|
|
What’s not to like? /
Pod1 /
e-commerce, Social Media, Usability
|
|
Is Facebook now setting its sights on cracking the consumer/brand relationship?
|
|
|
|
|
The Pinball Effect /
Pixelgroup /
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Social Media, Usability
|
|
Online purchasing behaviour has evolved, it's not just about having a great product to sell
|
|
|
|
|
International SEO: Going Global? Think local. /
/
e-commerce, Optimisation, Pay Per Click, SEO, Social Media
|
|
Outlining the basic fundamentals of multilingual SEO
|
|
|
|
|
What is Attribution really about? /
/
Analytics, Digital Marketing, Display Advertising, Optimisation, Pay Per Click
|
|
Attribution is set to consign the de-facto standard of ‘last-click’ wins to history
|
|
|
|
|
Why Social, Mobile, & Email Are Best Friends (not Archenemies) /
ExactTarget /
e-mail marketing, mobile, Multi-Channel Marketing, Social Media
|
|
The digital-marketing trifecta of social media, mobile, and email are fuelling one another
|
|
|
|
|
Personalisation – Join the cult of 'customer lovers' /
/
Content Management, Design & Build, Digital Marketing, e-commerce, Usability
|
|
Calling on some of the best 'cult' status films to illustrate personalisation is key
|
|
|
|
|
All Publicity is Good Publicity… as long as your site can cope /
/
Design & Build, e-commerce, e-mail marketing, Social Media, User Generated Content
|
|
Ensure you have the technology in place to deal with sudden influxes of visitors to your site
|
|
|
|
|
The World Cup's Social Networking Phenomenon /
/
Behavioural Targeting, Mobile Apps, Social Media, Usability, User Generated Content
|
|
Social Media & the World Cup: How does it compare to 2006 & what does it mean for 2014?
|
|
|
|
|
The Potency of E-Mail Marketing spreads far Beyond the Inbox /
e-Dialog /
e-commerce, e-mail marketing, Multi-Channel Marketing, Social Media, User Generated Content
|
|
Marketing Emails: from a simple delivery mechanism into an interactive tool for engaging consumers
|
|
|
|
|
Branded Video Content- who's getting the message? /
/
Design & Build, Digital Marketing, e-commerce, Video, Viral Marketing
|
|
Brands need to focus on video content that is relevant & targeted to their audience
|
|
|
|
|
No community is an island, unless it's an island community /
Bright Blue Day /
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
|
|
It is easy to see why the concept of branded communities is so attractive to marketers
|
|
|
|
|
Improving Website Performance with Web Analytics /
/
Analytics, Design & Build, e-commerce, Optimisation, Usability
|
|
Ensuring brand reputation is maintained through a high performing website
|
|
|
|
|
Quantifying Social Media Success /
/
Analytics, Behavioural Targeting, e-commerce, Games, Social Media
|
|
Starbucks is the world's most popular Social Media consumer brand
|
|
|
|
|
Preparation Equals Victory for World Cup Marketing /
/
Digital Marketing, Multi-Channel Marketing
|
|
Bavaria, the Dutch lager, was the 5th most visited beer website in the UK on the 15th June
|
|
|
|
|
Movers & Shakers /
Propel London /
Recruitment
|
|
The technical recruitment team at Propel London recently placed Alex Matthews at Dare Digital
|
|
|
|
|
If it’s not Live, it’s Dead /
/
Video
|
|
Why isn’t the live music industry smitten with the internet?
|
|
|
|
|
B2B and SEO Marketing /
/
Digital Marketing, e-mail marketing, Optimisation, SEO
|
|
Marketers should not dismiss search as a worthwhile way to connect with B2B audiences
|
|
|
|
|
Mobile Revolution, What Mobile Revolution? /
/
Behavioural Targeting, Digital Marketing, mobile, Mobile Apps, Usability
|
|
The Mobile Revolution or the iPhone Revolution?
|
|
|
|
|
Java: Is it an island? Is it coffee? Is it the same thing as JavaScript? /
/
Content Management, Design & Build, e-commerce, Games, Usability
|
|
The seemingly similar terms 'Java' & 'JavaScript' are often mistakenly attributed to being the same
|
|
|
|
|
Why should Organisations Consider Internal Social Networks? /
/
Social Media
|
|
Internal social networks & how organisations can make the most of this new concept
|
|
|