|
|
|
|
Windows of Opportunity
Digital Marketing
Chris Neville of Anglian Group talks to Figaro about the company's marketing strategy
|
|
|
Collecting data
CRM, Digital Marketing, e-commerce, e-mail marketing, Multi-Channel Marketing
What can marketers do to ensure they can successfully collect data online?
|
|
|
Turning Conversations Into Insight
Social Media
Social media research (SMR) is the buzz term on forward-thinking company’s lips
|
|
|
The Corporate Engagement with 3D Graphic Visualisation
Affiliate Marketing, Behavioural Targeting, Multi-Channel Marketing, Video
The impact 3D visualisation has as an innovative tool for businesses
|
|
|
If You Can't See, You Can't Buy!
FACT-Finder
Content Management, Design & Build, e-commerce, e-mail marketing, Social Media, Usability, Viral Marketing
If your site takes too long to load then you may not only lose a sale, but also a customer
|
|
|
A Finger on the Pulse
Onalytica
Analytics, Digital Marketing, Networks, User Generated Content
Are you using the internet as a market research tool?
|
|
|
Communications Models and the Revolution that Needs to Happen
Behavioural Targeting, CRM, Social Media, User Generated Content
British people are feeling lonelier and increasingly insignificant
|
|
|
Priority Inboxes Should Also Be a Marketing Priority
Responsys
Digital Marketing, e-mail marketing, mobile, Multi-Channel Marketing, Social Media
How can marketers adapt email campaigns to cater for new priority inbox services?
|
|
|
The 1950’s Future is Here
mobile, Mobile Apps, Other
Welcome to the 1950s future: the prediction that one device will rule our home lives
|
|
|
Coupons are turning Digital & becoming key to Consumers Cutting Costs
Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing, Other
The couponing industry; highlighting the impact of digitisation on promotional activity
|
|
|
Psychographic Segmentation – Peek Inside Your Consumer’s Mind
Analytics, Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing
Demographic attributes like geography, age & household income are critical for targeting
|
|
|
The Potency of E-Mail Marketing spreads far Beyond the Inbox
e-commerce, e-mail marketing, Multi-Channel Marketing, Social Media, User Generated Content
Marketing Emails: from a simple delivery mechanism into an interactive tool for engaging consumers
|
|
|
Branded Video Content- who's getting the message?
Design & Build, Digital Marketing, e-commerce, Video, Viral Marketing
Brands need to focus on video content that is relevant & targeted to their audience
|
|
|
It's Not AJAX!
Content Management, Design & Build
Getting to grips with one of the most misunderstood & misused acronyms the web industry has to offer
|
|
|
Times they AR a-changing
Design & Build, mobile, Mobile Apps, Viral Marketing
Augmented Reality; the technology that brings together the real world & virtual reality
|
|
|
When Apps may not be Apt
CRM, Design & Build, mobile, Usability, User Generated Content
|
|
|
Personalisation – Why Bother?
Behavioural Targeting, CRM, Design & Build, e-commerce, Social Media
Consumers are now demanding more information that is personalised for their needs
|
|
|
|
|
|
|
Time to build eCare into eCommerce
Content Management, Design & Build, e-commerce, Usability
It's all about trying to hold onto valuable customers rather than acquiring new ones
|
|
|
Organic Search – How A Tough Economy Is Changing Focus on Keywords
Behavioural Targeting, e-commerce, Optimisation, Pay Per Click, SEO
|
|
|