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Best Practice Guide: Maximising the Creative in Email
Behavioural Targeting, Digital Marketing, e-mail marketing, Multi-Channel Marketing, Networks
How to maximize the creative in email marketing
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The Experience of Online Collaboration
Usability
Does the new generation of project collaboration tools live up to the hype?
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Driving participation in sport on Facebook
Digital Marketing, Display Advertising, Social Media
A partnership to help deliver a lasting Olympic legacy of more people playing more sport
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Digital Democracy: how brands build trust online
Digital Marketing, Full Service Agency, Multi-Channel Marketing, Social Media, Viral Marketing
How should brands engage in a way that is more equal and ultimately more effective?
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Long Term Loyalty in the Digital Age
Behavioural Targeting, Digital Marketing, e-mail marketing, Multi-Channel Marketing, Social Media
How digital lifecycle campaigns can retain & reactivate customer relationships
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There is an Alternative: looking beyond flash
the big:group
CRM, Digital Marketing, Full Service Agency, SEO, Usability
There is now an alternative to Flash & we predict it will be a big game changer
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The World Cup's Social Networking Phenomenon
Behavioural Targeting, Mobile Apps, Social Media, Usability, User Generated Content
Social Media & the World Cup: How does it compare to 2006 & what does it mean for 2014?
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Protecting the BP Brand
Greenlight
Digital Marketing, Pay Per Click, Social Media
Using Paid Search as a PR tool is something BP has recently done, with mixed opinions
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Mobile Content Distribution: To app or not to app - that is the question
Analytics, Content Management, Design & Build, mobile, Mobile Apps
Should marketers focus their mobile strategies around mobile applications or mobile sites?
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The Politics of an Online Election
Networks, Social Media, User Generated Content, Viral Marketing
The 2010 general election; the first digital election the UK has seen?
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Multi-channel: how to get it right
SapientNitro
Affiliate Marketing, Analytics, Content Management, CRM, Design & Build, Digital Marketing, Display Advertising, e-commerce, e-mail marketing, Full Service Agency, mobile, Mobile Apps, Multi-Channel Marketing, Optimisation, SEO, Social Media, Usability, User Generated Content
Successful multi-channel marketing requires holistic thinking
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Charities Need to be Bolder and Braver Online
Behavioural Targeting, Content Management, Social Media, Usability, User Generated Content
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Mobile: My New Blank Canvas
Display Advertising, e-mail marketing, mobile, Social Media, Viral Marketing
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Content Management – More than just a System
Content Management, Design & Build, Social Media, Usability, User Generated Content
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Has TV advertising passed its sell-by date?
Behavioural Targeting, Pay Per Click, Social Media, Video, Viral Marketing
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eCRM: The only way to run your business
Analytics, Behavioural Targeting, Display Advertising, e-commerce, Usability
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Social Media: Can we learn from Counter Insurgency theory?
CRM, SEO, Social Media, Video, Viral Marketing
The British Red Cross has been working with LBi’s digital PR service since 2008
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Can PR profit from poor search engine exposure?
Content Management, SEO, Social Media, User Generated Content
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How to create an effective Website Feedback System
Design & Build, Usability, User Generated Content
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