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The Rise & Rise Of Social Gaming
Digital Marketing, Games, Social Media
How social gaming has become a massive, mainstream industry with serious potential for marketers
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Game On
Digital Marketing, Games
Paul Fox, Head of PR at Xbox, talks to Figaro about social gaming and what families want from brands
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A Finger on the Pulse
Onalytica
Analytics, Digital Marketing, Networks, User Generated Content
Are you using the internet as a market research tool?
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Priority Inboxes Should Also Be a Marketing Priority
Responsys
Digital Marketing, e-mail marketing, mobile, Multi-Channel Marketing, Social Media
How can marketers adapt email campaigns to cater for new priority inbox services?
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Debunking Dynamic Creative Optimisation Myths
MediaMind
Behavioural Targeting, Digital Marketing, Display Advertising, Video
Exploring the benefits of DCO & debunking the biggest misconceptions about behavioural targeting
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Why Web Performance matters to your Mobile Ad Network Strategy
Digital Marketing, e-commerce, mobile, Multi-Channel Marketing, Pay Per Click
Have you considered the speed & availability of your mobile website?
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The new Holy Grail of marketing
BD Network
Digital Marketing, Full Service Agency, Multi-Channel Marketing, Social Media, Viral Marketing
In today’s constantly adapting multi-channel world, the consumer should be central to all ideas
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Email Content Automation: reduced workload & better targeting
emarsys
Behavioural Targeting, Content Management, CRM, Digital Marketing, e-mail marketing
Precision targeting is recognised as key to better email relevancy & higher response rates
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Social Media Without Fear
Digital Marketing, e-commerce, Social Media, User Generated Content, Viral Marketing
Being credible in social channels and what to do if the crowd turns on you
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The best of Augmented Reality (AR)
Bright Blue Day
Behavioural Targeting, Design & Build, Games, Mobile Apps, Viral Marketing
AR is beginning to make a noticeable impact in the marketplace. But why the slow adoption?
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No community is an island, unless it's an island community
Bright Blue Day
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
It is easy to see why the concept of branded communities is so attractive to marketers
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Quantifying Social Media Success
Analytics, Behavioural Targeting, e-commerce, Games, Social Media
Starbucks is the world's most popular Social Media consumer brand
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Java: Is it an island? Is it coffee? Is it the same thing as JavaScript?
Content Management, Design & Build, e-commerce, Games, Usability
The seemingly similar terms 'Java' & 'JavaScript' are often mistakenly attributed to being the same
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Super Sleuths: Why good marketers need to be great detectives
Analytics, CRM
Analysis is crucial if a business is to engage with its customers effectively
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Making the Beautiful Game Irresistible
Digital Marketing, Games, Networks, Social Media, User Generated Content
Creating value from sports sponsorship; extending sponsorship beyond the pitch
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Can Marketers Integrate Social Media & Affiliate Marketing?
Affiliate Marketing, e-commerce, Pay Per Click, Social Media, User Generated Content
Social networks have a dramatic impact on the affiliate marketing industry
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The iPad
Design & Build, Digital Marketing, Mobile Apps, Networks, Social Media
An insightful overview of Apple’s newest creation and what it may lead to in the future
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The ‘borderless’ World of Affiliate Marketing
Affiliate Marketing, e-commerce, Pay Per Click, Social Media, User Generated Content
Affiliate Marketing is now driving traffic & earning commissions from around the world
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The Brave New World of Digital Talent
Analytics, CRM, Recruitment, SEO, Social Media
A snapshot of current market conditions from a hiring perspective across the digital space
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CGI your Marketing Campaign
Content Management, Design & Build, e-mail marketing, Games, Video
What is CGI & it's capabilities and advantages for marketers and advertisers?
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