Gaming Articles, Guides and News from Figaro Digital
 

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The Rise & Rise Of Social Gaming
The Rise & Rise Of Social Gaming
Digital Marketing, Games, Social Media
How social gaming has become a massive, mainstream industry with serious potential for marketers
Game On
Game On
Digital Marketing, Games
Paul Fox, Head of PR at Xbox, talks to Figaro about social gaming and what families want from brands
A Finger on the Pulse
A Finger on the Pulse
Onalytica
Analytics, Digital Marketing, Networks, User Generated Content
Are you using the internet as a market research tool?
Priority Inboxes Should Also Be a Marketing Priority
Priority Inboxes Should Also Be a Marketing Priority
Responsys
Digital Marketing, e-mail marketing, mobile, Multi-Channel Marketing, Social Media
How can marketers adapt email campaigns to cater for new priority inbox services?
Debunking Dynamic Creative Optimisation Myths
Debunking Dynamic Creative Optimisation Myths
MediaMind
Behavioural Targeting, Digital Marketing, Display Advertising, Video
Exploring the benefits of DCO & debunking the biggest misconceptions about behavioural targeting
Why Web Performance matters to your Mobile Ad Network Strategy
Why Web Performance matters to your Mobile Ad Network Strategy
Digital Marketing, e-commerce, mobile, Multi-Channel Marketing, Pay Per Click
Have you considered the speed & availability of your mobile website?
The new Holy Grail of marketing
The new Holy Grail of marketing
BD Network
Digital Marketing, Full Service Agency, Multi-Channel Marketing, Social Media, Viral Marketing
In today’s constantly adapting multi-channel world, the consumer should be central to all ideas
Email Content Automation: reduced workload & better targeting
Email Content Automation: reduced workload & better targeting
emarsys
Behavioural Targeting, Content Management, CRM, Digital Marketing, e-mail marketing
Precision targeting is recognised as key to better email relevancy & higher response rates
Social Media Without Fear
Social Media Without Fear
Digital Marketing, e-commerce, Social Media, User Generated Content, Viral Marketing
Being credible in social channels and what to do if the crowd turns on you
The best of Augmented Reality (AR)
The best of Augmented Reality (AR)
Bright Blue Day
Behavioural Targeting, Design & Build, Games, Mobile Apps, Viral Marketing
AR is beginning to make a noticeable impact in the marketplace. But why the slow adoption?
No community is an island, unless it's an island community
No community is an island, unless it's an island community
Bright Blue Day
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
It is easy to see why the concept of branded communities is so attractive to marketers
Quantifying Social Media Success
Quantifying Social Media Success
Analytics, Behavioural Targeting, e-commerce, Games, Social Media
Starbucks is the world's most popular Social Media consumer brand
Java: Is it an island? Is it coffee? Is it the same thing as JavaScript?
Java: Is it an island? Is it coffee? Is it the same thing as JavaScript?
Content Management, Design & Build, e-commerce, Games, Usability
The seemingly similar terms 'Java' & 'JavaScript' are often mistakenly attributed to being the same
Super Sleuths: Why good marketers need to be great detectives
Super Sleuths: Why good marketers need to be great detectives
Analytics, CRM
Analysis is crucial if a business is to engage with its customers effectively
Making the Beautiful Game Irresistible
Making the Beautiful Game Irresistible
Digital Marketing, Games, Networks, Social Media, User Generated Content
Creating value from sports sponsorship; extending sponsorship beyond the pitch
Can Marketers Integrate Social Media & Affiliate Marketing?
Can Marketers Integrate Social Media & Affiliate Marketing?
Affiliate Marketing, e-commerce, Pay Per Click, Social Media, User Generated Content
Social networks have a dramatic impact on the affiliate marketing industry
The iPad
The iPad
Design & Build, Digital Marketing, Mobile Apps, Networks, Social Media
An insightful overview of Apple’s newest creation and what it may lead to in the future
The ‘borderless’ World of Affiliate Marketing
The ‘borderless’ World of Affiliate Marketing
Affiliate Marketing, e-commerce, Pay Per Click, Social Media, User Generated Content
Affiliate Marketing is now driving traffic & earning commissions from around the world
The Brave New World of Digital Talent
The Brave New World of Digital Talent
Analytics, CRM, Recruitment, SEO, Social Media
A snapshot of current market conditions from a hiring perspective across the digital space
CGI your Marketing Campaign
CGI your Marketing Campaign
Content Management, Design & Build, e-mail marketing, Games, Video
What is CGI & it's capabilities and advantages for marketers and advertisers?
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