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360 Degree Marketing
Digital Marketing, Social Media
Sarah Mansfield of Barclaycard explains 360 degree marketing
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Marketers Must Keep Customer Data Secure
e-mail marketing
Why marketers must understand threats posed to their customer data
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Technology is the Battleground for Marketing Services Providers
CRM
Why marketing service providers must meet the demand for global collaborative planning
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Collecting data
CRM, Digital Marketing, e-commerce, e-mail marketing, Multi-Channel Marketing
What can marketers do to ensure they can successfully collect data online?
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Mobile Money: Checking the Balance
mobile, Mobile Apps
Olof Schybergson asks why the UK has been slow to embrace mobile banking
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Analytics: The Importance Of A Telephone Number
Mediahawk
Analytics, e-commerce, Multi-Channel Marketing, Pay Per Click
The use of the telephone number as a call to action is often overlooked
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Ten Minutes With Consumerchoices.co.uk
e-mail marketing
Simon Piper talks to Figaro about the comapny's email marketing strategy
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Social Media is the answer. What was the question?
Digital Marketing, Multi-Channel Marketing, Social Media
Has social media earned its stripes yet?
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Time to get smarter with Online Lead Generation
Affiliate Marketing, Analytics, Digital Marketing, Display Advertising, e-mail marketing, Multi-Channel Marketing, Optimisation, Pay Per Click, SEO
Value based pricing; the new buzz term in online lead generation
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2011 Predictions Aviva
Digital Marketing, Social Media
Ryan Mason at Aviva considers the digital issues affecting the insurance industry
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A Finger on the Pulse
Onalytica
Analytics, Digital Marketing, Networks, User Generated Content
Are you using the internet as a market research tool?
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Top 5 Trends to Watch in the Email Marketing Space
StrongMail
CRM, Digital Marketing, e-mail marketing, Multi-Channel Marketing, Social Media
The latest trends that are helping email marketers achieve success
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Compliance, Fraud and Customer Quality in the Performance Marketing Finance
Affiliate Window
Affiliate Marketing
New tools help ensure financial providers continue to promote through the affiliate channel
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Debunking Dynamic Creative Optimisation Myths
MediaMind
Behavioural Targeting, Digital Marketing, Display Advertising, Video
Exploring the benefits of DCO & debunking the biggest misconceptions about behavioural targeting
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Implications of Adwords trademark policy change on brand search
ClickThrough Marketing
Analytics, Pay Per Click, SEO, Usability
The changes to Google’s AdWords trademark policy will have implications for brand owners
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Why Web Performance matters to your Mobile Ad Network Strategy
Digital Marketing, e-commerce, mobile, Multi-Channel Marketing, Pay Per Click
Have you considered the speed & availability of your mobile website?
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Top 10 Reasons why Retailers should get into Mobile
Digital Marketing, mobile, Mobile Apps, Usability
Activate your brand through mobile now to deliver an engaging, value added & memorable experience
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Email Content Automation: reduced workload & better targeting
emarsys
Behavioural Targeting, Content Management, CRM, Digital Marketing, e-mail marketing
Precision targeting is recognised as key to better email relevancy & higher response rates
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Before Social Media; the personal network
Analytics, e-mail marketing, Multi-Channel Marketing, Networks, Social Media
Social networking has made such a massive impact in such a short space of time
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How to... choose a real-time decisioning technology
Behavioural Targeting, Digital Marketing, Multi-Channel Marketing, Optimisation
How marketers can deliver more for less under the variety of pressures in which they have to face
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