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How to... choose a real-time decisioning technology /
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Behavioural Targeting, Digital Marketing, Multi-Channel Marketing, Optimisation
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How marketers can deliver more for less under the variety of pressures in which they have to face
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Psychographic Segmentation – Peek Inside Your Consumer’s Mind /
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Analytics, Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing
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Demographic attributes like geography, age & household income are critical for targeting
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No community is an island, unless it's an island community /
Bright Blue Day /
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
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It is easy to see why the concept of branded communities is so attractive to marketers
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Super Sleuths: Why good marketers need to be great detectives /
smartFocus /
Analytics, CRM
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Analysis is crucial if a business is to engage with its customers effectively
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Can Marketers Integrate Social Media & Affiliate Marketing? /
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Affiliate Marketing, e-commerce, Pay Per Click, Social Media, User Generated Content
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Social networks have a dramatic impact on the affiliate marketing industry
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How Social are you? - the rise of 'member get member' marketing /
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Behavioural Targeting, CRM, e-mail marketing, Social Media, Viral Marketing
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With a plethora of tools to help monitor brands marketers need to know how & which to use
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The ‘borderless’ World of Affiliate Marketing /
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Affiliate Marketing, e-commerce, Pay Per Click, Social Media, User Generated Content
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Affiliate Marketing is now driving traffic & earning commissions from around the world
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A Guide to Hosting Websites and Applications /
Iconnyx /
CRM, e-commerce, Games, Hosting, Networks
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Business application and website hosting can be a minefield of jargon for the uninitiated
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Protecting your Brand /
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Affiliate Marketing, Content Management, Design & Build, e-commerce, Pay Per Click
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When is it about choice, and when is it about competition and spend?
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If we'd Known then what we Know Now! /
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Affiliate Marketing, Analytics, e-commerce, Pay Per Click, SEO
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Online may not actually be the final executioner of Offline Advertising
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Multi-channel: how to get it right /
SapientNitro /
Affiliate Marketing, Analytics, Content Management, CRM, Design & Build, Digital Marketing, Display Advertising, e-commerce, e-mail marketing, Full Service Agency, mobile, Mobile Apps, Multi-Channel Marketing, Optimisation, SEO, Social Media, Usability, User Generated Content
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Successful multi-channel marketing requires holistic thinking
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Quality Score: Boost it with These Simple Tips /
Marin Software /
Pay Per Click, SEO
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Quality score helps alleviate the opportunity costs search engines incur with every paid ad
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Mobile: My New Blank Canvas /
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Display Advertising, e-mail marketing, mobile, Social Media, Viral Marketing
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How are Advertisers and Media Buying Agencies Embracing Online Video? /
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Content Management, Display Advertising, Social Media, Video, Viral Marketing
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Website Analytics /
I Spy /
Analytics, Content Management, Optimisation, SEO, Usability
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How are advertisers and media buying agencies embracing online video? /
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Content Management, Display Advertising, Social Media, Video, Viral Marketing
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Cash is King: Redefining Digital Payments /
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Design & Build, e-commerce, e-mail marketing, Usability
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Personalisation – Why Bother? /
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Behavioural Targeting, CRM, Design & Build, e-commerce, Social Media
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Consumers are now demanding more information that is personalised for their needs
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What is Social Proof? /
Greenlight /
Behavioural Targeting, Optimisation, Pay Per Click, SEO, Social Media
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The ins & outs of Social proof
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Mobile Self-Service gets the Job Done with Aplomb /
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Design & Build, Display Advertising, Hosting, mobile, Usability
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