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Sound investment
Digital Marketing, Social Media
Ross Adams of Spotify talks to Figaro about the relationship between bands, brands and marketing
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Let’s Play: Gamification Proven To Engage
Digital Marketing, Games
Andrew Hewitt of Global Dawn discusses research into gaming techniques in marketing
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Marketers Must Keep Customer Data Secure
e-mail marketing
Why marketers must understand threats posed to their customer data
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Mobile publishing
mobile, Mobile Apps
Why publishing needs to adopt new business models
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How mobile apps are blurring the lines between agency disciplines
Digital Marketing, mobile, Mobile Apps
Pepermobi MD Jacki Vause on a new discipline
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Natural App-titude
mobile, Mobile Apps
Ross Burridge tells Figaro how publishers Dennis are embracing mobile technology
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Your Bite of the Apple - Making the Most of the App Store
Mobile Apps
Ian Knapp of MCM Net Limited explains how to make sure your app gets noticed
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Social Media Law & Ethics
Social Media
DMA Social Media chair Toby Beresford on the legalities of social media
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The Rise & Rise Of Social Gaming
Digital Marketing, Games, Social Media
How social gaming has become a massive, mainstream industry with serious potential for marketers
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Tuning In
Digital Marketing, Social Media
Miles Lewis, Senior VP at Last.fm, considers the impact of social media on the music industry
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I'm with the b(r)and
Digital Marketing, Social Media
Richard Kirstein of Resilient Music explains the relationship between music and brand marketing
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Commercial Drive
Social Media
The team behind swiftcover.com's Roadology campaign talk to Figaro Digital
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The Marriage of Mobile and Multichannel Retailing
e-commerce, mobile, Mobile Apps
2ergo have released new research into multichannel retailing and mobile marketing
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The Corporate Engagement with 3D Graphic Visualisation
Affiliate Marketing, Behavioural Targeting, Multi-Channel Marketing, Video
The impact 3D visualisation has as an innovative tool for businesses
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iEverywhere
mobile, Mobile Apps
Apple's iPhone has changed our relationship with what used to be called the 'telephone' forever
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A Finger on the Pulse
Onalytica
Analytics, Digital Marketing, Networks, User Generated Content
Are you using the internet as a market research tool?
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Pete Wootton | Interview
Affiliate Marketing, Analytics, Behavioural Targeting, Content Management, CRM, Design & Build, Digital Marketing, mobile, Mobile Apps, Multi-Channel Marketing, Social Media, User Generated Content, Video
Content is king, only the most innovative publishing companies will survive
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Five Strategies to Transform a Business to Digital
Digital Marketing, Multi-Channel Marketing
RBI’s journey from traditional magazine publisher to multi-channel publisher
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We Are All Part Cyborg
Analytics, CRM, Digital Marketing, e-commerce, Multi-Channel Marketing, Social Media, Video
How can data underpin the next generation of marketing techniques?
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When Interactive Expands
SapientNitro
Digital Marketing, Multi-Channel Marketing
The impact of new media channels on consumer interaction
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