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Technology takes the lead in ensuring success of online video campaigns /
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Analytics, Multi-Channel Marketing, Social Media, User Generated Content, Video
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Brands can – and do – invest big sums in creating online content
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Psychographic Segmentation – Peek Inside Your Consumer’s Mind /
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Analytics, Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing
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Demographic attributes like geography, age & household income are critical for targeting
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Personalisation – Join the cult of 'customer lovers' /
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Content Management, Design & Build, Digital Marketing, e-commerce, Usability
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Calling on some of the best 'cult' status films to illustrate personalisation is key
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All Publicity is Good Publicity… as long as your site can cope /
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Design & Build, e-commerce, e-mail marketing, Social Media, User Generated Content
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Ensure you have the technology in place to deal with sudden influxes of visitors to your site
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Branded Video Content- who's getting the message? /
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Design & Build, Digital Marketing, e-commerce, Video, Viral Marketing
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Brands need to focus on video content that is relevant & targeted to their audience
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No community is an island, unless it's an island community /
Bright Blue Day /
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
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It is easy to see why the concept of branded communities is so attractive to marketers
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Preparation Equals Victory for World Cup Marketing /
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Digital Marketing, Multi-Channel Marketing
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Bavaria, the Dutch lager, was the 5th most visited beer website in the UK on the 15th June
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If it’s not Live, it’s Dead /
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Video
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Why isn’t the live music industry smitten with the internet?
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Java: Is it an island? Is it coffee? Is it the same thing as JavaScript? /
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Content Management, Design & Build, e-commerce, Games, Usability
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The seemingly similar terms 'Java' & 'JavaScript' are often mistakenly attributed to being the same
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Making the Beautiful Game Irresistible /
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Digital Marketing, Games, Networks, Social Media, User Generated Content
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Creating value from sports sponsorship; extending sponsorship beyond the pitch
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Location-Based Functionality /
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Behavioural Targeting, e-commerce, Mobile Apps, Social Media
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How Facebook’s geo-networking plans will allow people to instantly broadcast their presnt locations
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When Television met the Internet: The Perfect Love-Child /
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Digital Marketing, Multi-Channel Marketing, Social Media, Video, Viral Marketing
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Consumption of online video is exploding with the latest comScore stats showing viewing time up 37%
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A Cross-Border Approach /
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Behavioural Targeting, Design & Build, Networks, Usability, Video
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How you can successfully create a successful cross-border creative campaign
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Is Facebook Running your Life too? /
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Behavioural Targeting, Digital Marketing, e-mail marketing, Social Media, Viral Marketing
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The proposed Project Titan webmail service would cement Facebook as an integral communications hub
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Staying Online during Peak Season /
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Design & Build, e-commerce, Hosting, Pay Per Click, Usability
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Downtime is no longer an IT issue - it’s something marketers need to take into account
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It's Not AJAX! /
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Content Management, Design & Build
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Getting to grips with one of the most misunderstood & misused acronyms the web industry has to offer
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Make the most of Mobile /
Avail Intelligence /
mobile
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For over a decade, retailers have dreamed of letting consumers shop while mobile & now they can
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Mobile Content Distribution: To app or not to app - that is the question /
Gorillabox /
Analytics, Content Management, Design & Build, mobile, Mobile Apps
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Should marketers focus their mobile strategies around mobile applications or mobile sites?
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Times they AR a-changing /
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Design & Build, mobile, Mobile Apps, Viral Marketing
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Augmented Reality; the technology that brings together the real world & virtual reality
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The Case for ROI in Social Media /
Yomego /
Social Media, User Generated Content
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Does a social media campaign demonstrate a return on investment?
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