|
|
|
|
40 New Year’s Resolutions for Marketing in 2012
Tomorrow People
Behavioural Targeting, Content Management, Digital Marketing, SEO, Social Media
Get ahead in planning for your business marketing success in 2012
|
|
|
Behavioural Targeting
FACT-Finder
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Optimisation, Usability
Behavioural targeting is considered a crucial part of any online retailers’ programme
|
|
|
Brand Endurance In Generation Y: are you ready for dotbrand?
Digital Marketing, Multi-Channel Marketing, Usability
Will consumers embrace the likes of ‘run.nike’ apple.ipod’ or ‘dominos.pizza’?
|
|
|
If You Can't See, You Can't Buy!
FACT-Finder
Content Management, Design & Build, e-commerce, e-mail marketing, Social Media, Usability, Viral Marketing
If your site takes too long to load then you may not only lose a sale, but also a customer
|
|
|
Communications Models and the Revolution that Needs to Happen
Behavioural Targeting, CRM, Social Media, User Generated Content
British people are feeling lonelier and increasingly insignificant
|
|
|
Priority Inboxes Should Also Be a Marketing Priority
Responsys
Digital Marketing, e-mail marketing, mobile, Multi-Channel Marketing, Social Media
How can marketers adapt email campaigns to cater for new priority inbox services?
|
|
|
What does Gmail Priority Inbox mean for Brands?
CRM, Digital Marketing, e-commerce, e-mail marketing, Multi-Channel Marketing
Gmail's priority inbox means that users will have their content filtered according to its perceived
|
|
|
More Than Just Friends?
Digital Marketing, mobile, Multi-Channel Marketing, Social Media, Viral Marketing
A few golden rules for when integrating Facebook activity into marketing strategies
|
|
|
Walking the Walk on the Digital Catwalk
Design & Build, Other
How owning the right domain name can help establish a brand as an authority in its space online
|
|
|
Debunking Dynamic Creative Optimisation Myths
MediaMind
Behavioural Targeting, Digital Marketing, Display Advertising, Video
Exploring the benefits of DCO & debunking the biggest misconceptions about behavioural targeting
|
|
|
Personalised Retargeting: push-me pull-you marketing – the third way?
Behavioural Targeting, Digital Marketing, Display Advertising, e-commerce, Networks
Personalised retargeting is the new kid on the online block
|
|
|
Can Mobile finally have its day with m-commerce?
Design & Build, e-commerce, mobile, Usability
We may now at long last be ready for the era of m-commerce
|
|
|
While Supplies Last
StrongMail
CRM, e-commerce, e-mail marketing, Multi-Channel Marketing, Viral Marketing
This trend allows customers equal access to a website’s limited-time sales events
|
|
|
Technology takes the lead in ensuring success of online video campaigns
Analytics, Multi-Channel Marketing, Social Media, User Generated Content, Video
Brands can – and do – invest big sums in creating online content
|
|
|
Revenue generators mobile coupons are failing to catch on, why?
Analytics, CRM, mobile, Mobile Apps, Multi-Channel Marketing
Predictions for mobile coupons & why they deliver unique benefits to the retailer
|
|
|
Are you Getting your SEO right for your E-commerce Website?
Multi-Channel Marketing, SEO, Social Media, Video
Search: are you spending your marketing budget on the most cost effective search techniques?
|
|
|
The best of Augmented Reality (AR)
Bright Blue Day
Behavioural Targeting, Design & Build, Games, Mobile Apps, Viral Marketing
AR is beginning to make a noticeable impact in the marketplace. But why the slow adoption?
|
|
|
No community is an island, unless it's an island community
Bright Blue Day
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
It is easy to see why the concept of branded communities is so attractive to marketers
|
|
|
Improving Website Performance with Web Analytics
Analytics, Design & Build, e-commerce, Optimisation, Usability
Ensuring brand reputation is maintained through a high performing website
|
|
|
Times they AR a-changing
Design & Build, mobile, Mobile Apps, Viral Marketing
Augmented Reality; the technology that brings together the real world & virtual reality
|
|
|