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What’s not to like? /
Pod1 /
e-commerce, Social Media, Usability
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Is Facebook now setting its sights on cracking the consumer/brand relationship?
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Revenue generators mobile coupons are failing to catch on, why? /
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Analytics, CRM, mobile, Mobile Apps, Multi-Channel Marketing
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Predictions for mobile coupons & why they deliver unique benefits to the retailer
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Are you Getting your SEO right for your E-commerce Website? /
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Multi-Channel Marketing, SEO, Social Media, Video
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Search: are you spending your marketing budget on the most cost effective search techniques?
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The Pinball Effect /
Pixelgroup /
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Social Media, Usability
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Online purchasing behaviour has evolved, it's not just about having a great product to sell
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International SEO: Going Global? Think local. /
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e-commerce, Optimisation, Pay Per Click, SEO, Social Media
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Outlining the basic fundamentals of multilingual SEO
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Why Social, Mobile, & Email Are Best Friends (not Archenemies) /
ExactTarget /
e-mail marketing, mobile, Multi-Channel Marketing, Social Media
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The digital-marketing trifecta of social media, mobile, and email are fuelling one another
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Personalisation – Join the cult of 'customer lovers' /
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Content Management, Design & Build, Digital Marketing, e-commerce, Usability
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Calling on some of the best 'cult' status films to illustrate personalisation is key
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All Publicity is Good Publicity… as long as your site can cope /
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Design & Build, e-commerce, e-mail marketing, Social Media, User Generated Content
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Ensure you have the technology in place to deal with sudden influxes of visitors to your site
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No community is an island, unless it's an island community /
Bright Blue Day /
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
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It is easy to see why the concept of branded communities is so attractive to marketers
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Quantifying Social Media Success /
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Analytics, Behavioural Targeting, e-commerce, Games, Social Media
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Starbucks is the world's most popular Social Media consumer brand
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Preparation Equals Victory for World Cup Marketing /
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Digital Marketing, Multi-Channel Marketing
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Bavaria, the Dutch lager, was the 5th most visited beer website in the UK on the 15th June
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Movers & Shakers /
Propel London /
Recruitment
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The technical recruitment team at Propel London recently placed Alex Matthews at Dare Digital
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Adopting an Agile Approach to Marketing /
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CRM, Digital Marketing, e-mail marketing, Multi-Channel Marketing
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The opportunity for marketers to stop being reactive & more proactively plan marketing activity
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The Agency Workers Directive /
Source /
Recruitment
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The Agency Workers Directive sets out new regulations derived from European legislation
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Protecting the BP Brand /
Greenlight /
Digital Marketing, Pay Per Click, Social Media
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Using Paid Search as a PR tool is something BP has recently done, with mixed opinions
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B2B and SEO Marketing /
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Digital Marketing, e-mail marketing, Optimisation, SEO
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Marketers should not dismiss search as a worthwhile way to connect with B2B audiences
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Mobile Revolution, What Mobile Revolution? /
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Behavioural Targeting, Digital Marketing, mobile, Mobile Apps, Usability
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The Mobile Revolution or the iPhone Revolution?
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Java: Is it an island? Is it coffee? Is it the same thing as JavaScript? /
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Content Management, Design & Build, e-commerce, Games, Usability
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The seemingly similar terms 'Java' & 'JavaScript' are often mistakenly attributed to being the same
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Why should Organisations Consider Internal Social Networks? /
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Social Media
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Internal social networks & how organisations can make the most of this new concept
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Super Sleuths: Why good marketers need to be great detectives /
smartFocus /
Analytics, CRM
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Analysis is crucial if a business is to engage with its customers effectively
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