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10 Pinterest Ideas With SEO Benefits
Vertical Leap
Digital Marketing, SEO, Social Media
The potential for marketers of virtual pinboard site Pinterest
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Allister Frost on Social Media
Social Media
Microsoft's Allister Frost on the current state of social media marketing
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Building Online Communities
Social Media
Zack King at RPM explains the value of useful, engaging content when building online communities
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40 New Year’s Resolutions for Marketing in 2012
Tomorrow People
Behavioural Targeting, Content Management, Digital Marketing, SEO, Social Media
Get ahead in planning for your business marketing success in 2012
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Invest in brand building and reap the rewards
Digital Marketing
Jens Lundgaard, Founder and CEO at Brandworkz, on the value of brand-building
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Demand generation in a social B2B world
Social Media
Mardev-DM2's Zina Manda on why she wants to take the fear out of social media for B2B
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Delivering business value from social media measurement
Social Media
Richard Pasewark of Kantar Media Cymfony on how to get the most out of monitoring
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360 Degree Marketing
Digital Marketing, Social Media
Sarah Mansfield of Barclaycard explains 360 degree marketing
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Enter a .brand new world
Roland LaPlante of Afilias on how changes to top-level domain names (TLDs) will impact on brands
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Engagement Works But Performance Matters
ignitionone
Pay Per Click, SEO, Social Media
Chris Evans examines new figures taking the pulse of digital marketing in 2011
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Behavioural Targeting
FACT-Finder
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Optimisation, Usability
Behavioural targeting is considered a crucial part of any online retailers’ programme
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The Changing Face of Brand Engagement
Digital Marketing, mobile, Social Media
Gary Bicker of affilinet UK looks forward to the digital issues that'll matter in
2012
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Social commerce – Facebook Apps That Offer More Than Marketing
Social Media
Marketers who treat Facebook as an afterthought risk missing a golden opportunity
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Mobile Optimised Websites v Native Applications For Mobile Devices
mobile, Mobile Apps
James Rosewell, MD of 51Degrees.mobi, discusses making the most of the mobile web
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Investment in Trust
Multi-Channel Marketing
Figaro reports on ESCP Europe's discussion paper on consumer trust in service-led organisations
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Informing Decisions
Burrows
Digital Marketing, Mobile Apps
James Hogan of Burrows explains why engagement demands a more holistic approach
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Taking Stock in Email Marketing
e-mail marketing, Multi-Channel Marketing, Social Media
Marketers need to harness email and social channels in parallel, says Nick Fuller
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Five Reasons Why You Should Integrate Your Email and Social Media Marketing
StrongMail
Digital Marketing, e-mail marketing, Social Media
Why social media and email need to work in tandem
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Up Close and Personal
Guava
Digital Marketing, Display Advertising, Multi-Channel Marketing
Tim Cross explains how advances in ad targeting are leading to a digital utopia
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The Creative Goes Real-Time
Infectious Media
Digital Marketing, Display Advertising, Multi-Channel Marketing
Brands are considering new factors when utilising creative technologies for awareness activity
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