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Socialising your Email /
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Analytics, CRM, e-mail marketing, Multi-Channel Marketing, Social Media
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What motivates your subscriber base & how can you capitalise on that motivation?
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Are advertisers still failing to engage with audiences online? /
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Digital Marketing, Display Advertising, Social Media
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A survey of 1000 internet users highlights that advertisers are failing to engage with consumers
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Speaking When Spoken To /
I Spy /
Social Media
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Word of mouth (WOM) marketing stems from sharing our likes and interests with our friends and family
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While Supplies Last /
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CRM, e-commerce, e-mail marketing, Multi-Channel Marketing, Viral Marketing
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This trend allows customers equal access to a website’s limited-time sales events
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New Digital Ecosystem has data at its heart /
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Behavioural Targeting, Networks
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Technical innovation is what drives the digital industry feeding a frenzy of growth & fragmentation
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Five Enduring Processes for Successful Social Media Measurement /
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Analytics, Digital Marketing, e-commerce, Other, Social Media
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Social media measurement is a hotly debated topic
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Why Web Performance matters to your Mobile Ad Network Strategy /
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Digital Marketing, e-commerce, mobile, Multi-Channel Marketing, Pay Per Click
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Have you considered the speed & availability of your mobile website?
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The Future of Affiliate Marketing /
Affiliate Window /
Affiliate Marketing
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Affiliate marketers are trying to second guess what the industry’s new growth areas will be
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Coupons are turning Digital & becoming key to Consumers Cutting Costs /
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Behavioural Targeting, Digital Marketing, e-commerce, Multi-Channel Marketing, Other
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The couponing industry; highlighting the impact of digitisation on promotional activity
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Why aren’t we there yet? The pitfalls of mCommerce /
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e-commerce, mobile, Mobile Apps, Optimisation, Usability
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Retailers aren’t doing enough when it comes to developing their mobile purchasing experience
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From the Valley /
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Mobile Apps, Multi-Channel Marketing, Networks, Social Media
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The hottest start-ups in the (Silicon) Valley right now are in the geo-location space
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The Death of Email? Not so fast /
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Digital Marketing, e-mail marketing, mobile, Social Media
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Facebook's COO Sheryl Sandberg: email is ‘probably going away’ in the face of social networking
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What’s Happening in the World of Online Video? /
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Analytics, Digital Marketing, Display Advertising, User Generated Content, Video
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Video is not only a great form of entertainment but also a very effective advertising medium
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Top 10 Reasons why Retailers should get into Mobile /
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Digital Marketing, mobile, Mobile Apps, Usability
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Activate your brand through mobile now to deliver an engaging, value added & memorable experience
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Bringing Email into the Social Media Age /
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Digital Marketing, e-mail marketing, Multi-Channel Marketing, Networks, Social Media
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Many marketers are beginning to understand the power of converging email and social media
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MVT; a marketing discipline, not a quick-fix /
Maxymiser Ltd /
Analytics, Behavioural Targeting, Content Management, e-commerce, Usability
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Multivariate testing is a powerful web development strategy which boasts great conversion rates
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New Technologies will enable 'easy' Online Shopping /
FACT-Finder /
Analytics, Content Management, e-commerce, Optimisation, Usability
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Shopping online is still a time-consuming process but this will change. And so will the market
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A Lasting Impression… /
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Analytics, Digital Marketing, Display Advertising, Optimisation, Pay Per Click
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Interactive media Attribution has emerged as one of the foremost trends in recent months
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Email Content Automation: reduced workload & better targeting /
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Behavioural Targeting, Content Management, CRM, Digital Marketing, e-mail marketing
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Precision targeting is recognised as key to better email relevancy & higher response rates
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Don’t Believe the Hype /
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Analytics, Multi-Channel Marketing, Pay Per Click, SEO, Social Media
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A review of the hype around social media as an online marketing tool
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