Editorial Articles

Ben Martin, Head of Digital at talkSPORT explains why, when it comes to social media, content is still king

Engagement, reputation and advocacy are important for us right now. We are starting to work with brands via our social media channels, but they are very much content driven ideas and initiatives, so our audience want to be involved in the debate. In the case of talkSPORT, I think it is important that we look after our social media accounts with advice from our agency on a strategic level. Since the launch of the new talkSPORT.co.uk, my team have put a lot of effort into growing our audience on Twitter, Facebook and YouTube. The editorial team are producing so much great unique content, that it makes sense for them to use it to engage with our audience in different ways. This is also now moving on-air with our presenters promoting discussion topics via our social media channels. As we are creating the content and know what works, it makes the process far more efficient, and a more topical for our audience.

@talkSPORT