Planning for Growth
From analytics to video, from charities to finance, The Figaro Digital Marketing Conference features expert speakers from a diverse range of disciplines and industry sectors. Catch up on the latest developments, hear the smartest comment and come away with insight you can really act on. If it’s happening in digital marketing, you’ll be hearing about it here.
Book your tickets HERE
Ticket cost: £495+VAT
Jon Fortgang, Figaro Digital
Growing Like a Startup
Samir has worked exclusively with startups throughout his career. He loves big growth and big ambition. He has seen many amazing success stories, and a few disheartening failures. Larger companies can learn a lot from exciting agile startups. Samir will present his views on growth, scalability, structure, product and planning - from a startup perspective.
Steve Rotter - Vice President of Digital Marketing, Brightcove
Video Moves Business - Converting Browsers to Buyers with the Power of Video Marketing
Is your content marketing strategy working? Despite the hype and enthusiasm surrounding content marketing, many marketers are still uncertain about the business value. This session will answer critical questions about content marketing with hard data. Steve will present the latest research results and best practice examples from organisations winning with content marketing and video. Session attendees will also receive a complimentary copy of the 2014 Global Content Marketing ROI and Conversion Report.
Tim Ewington - Co-Founder & Strategy Director, ShortList Media
Tolstoy, Tasty Burgers and Cats That Say Yum
Tim will explain how ShortList Media created the successful digital dailies Emerald Street and Mr Hyde. He'll discuss creating large, loyal digital audiences and offer his own insight into balancing value for subscribers with the need to make money.
Xavier de Lecaros-Aquise - Co-Founder, Girl Meets Dress
Girl Meets Dress - The Search for the Marketing Equation
In just four years Girl Meets Dress has re-invented the once antiquated designer dress rental space. The company now has over 4,000 stock keeping units from 150 international designers. Co-Founder Xavier will tell the story behind Girl Meets Dress - the startup, the brand and the venture-backed business it is today.
Figaro Digital 21s
Dr Paul Marsden - Digital Strategist, Syzygy
20 Things 2013. One Internet year. One Illustration
Karen Webber - Marketing Director, Axonn Media
The 7 Habits of Highly Effective Content Marketers
Jonathan Hill - Founder/Director, 1minus1
How to Avoid Functionality Frenzy
Figaro Digital 21s
Dan Claxton - Creative Director, BD Network
Martin Leguay - Senior Planner, BD Network
The Evolution of Branded Content: Automotive
Christopher Wellbelove - Senior Digital Brand Manager, BT
Top Tips on Growing Your Twitter Following
Howard Beader - Vice President of Product Marketing, SDL
Five Truths for Future Marketers
The average millennial checks their smartphone 45 times a day, and is 56 percent more likely to discover brand content on social networks than via search engine or traditional email. This session will focus on five key ways that marketers must adapt to engage the next generation of highly connected and informed consumers whose digital preferences are vastly different and may not respond to traditional marketing tactics.
Charlie Johnson - European Digital Media Director, Digital Element
Nick Moutter - CEO & Founder, Admedo
Why Advertising Relevance Matters: Using IP Geolocation Data to Instantly Connect with Local Visitors
IP-based localisation or the geotargeting of ads has long been identified as a key enablers of higher returns. The ability to target ads across platform, from desktop to mobile based on highly accurate, location-specific information right down to postal code sector, improves the precision of campaigns and equals a dramatic reduction in wasted page impressions. Digital Element and Admedo will explain how SMEs such as meals.co.uk are using their knowledge of web visitors’ location to engage customers from the very first interaction.
David Crawford – Managing Director, Branded3
Joe Griffiths - Senior Search Strategist, Branded3
Content Really is Still King
This session and case study will detail the benefits of developing a content-led strategy for one of Branded3’s major clients in the travel sector; a worldwide leading tour operator. David will show how the implementation of user-focused content can drive business from acquisition right through to engagement and critically, conversion.
Robin Beech, Head of Digital, Jacques Vert
Michael Barber, Head of Marketing Services, Communicator
Delivering an Ultra-personalised Experience Through the Email Channel
Robin will share his experience of moving Jacques Vert from a fashion concession business to an established online retailer, competing with the likes of John Lewis and Debenhams by delivering against a digital strategy based on ultra-personalised communications. He’ll share some insight into how this strategy has driven email to be the most successful online channel for ROI, and explain how important the concept of engagement has been to Jacques Vert’s segmentation and targeting.
Dela Quist - Founder & CEO, Alchemy Worx
Email Marketing 3.0 is Coming: Are You Ready?
Email marketing 1.0 was batch and blast. Email marketing 2.0 – where we are now – is all about utilising big data to segment and target campaigns and use triggered emails based on subscriber behaviour. Dela will discuss email marketing 3.0 and show how smart marketers have started to move towards a more proactive approach where email is used to create demand for your products and services. Find out how to leverage the power of email within your own programme to make subscribers more likely to pick your products and services.
Tim Hurles - Creative Director, we are experience
Smart City: Designing London's Services
we are experience have been working with government organisations in London, including Transport for London and the Metropolitan Police Service, focusing on how technology influences service provision and use. Tim will discuss the role service design plays in that process and explain why systems need to be examined as a whole in order to provide connected, integrated services.
Figaro Digital 21s
Ben Magee - Senior SEO Account Coordinator, Liberty Marketing
20 SEO Quick Wins That Can be Done in an Hour
Ben Murphy - Senior Sales Manager, Quantcast
Changing the Rules
Jonathan O’Brien - Online Content Assistant, Waterstones
Waterstones on Twitter: 140 Characters in Search of a Story
@WstonesOxfordSt is one of the most successful, engaging and best loved commercial Twitter accounts in the UK. Jonathan O’Brien, its creator and sole operator, will explain how he started the account while working as a Waterstones shop floor bookseller, how he established a consistent and unique tone of voice, created viral videos and images without any marketing budget and, more recently, how the account has started to effect the company’s wider digital marketing.
Katrina Brownless, Senior Marketing Executive, Scoot Business Directory
Jennifer Watkiss, Head of Marketing Communications, Adestra
Modern Marketing Tech + Classic Marketing Psychology = Engagement WIN!
The holy grail of email marketing is subscriber engagement. But how does a modern marketer cut through the noise? Katrina Brownless from Scoot and Jennifer Watkiss from Adestra will share how, using modern marketing technology and old-fashioned human nature, Scoot and Adestra put together an engagement programme that delivered unprecedented levels of conversions for their online directory products.
Mary Whittaker - Digital Communications Executive, Amnesty International UK
Jonny Davies - Customer Success Director, Pure360
Protecting Individuals Through Email Evolution
In this session Jonny and Mary will show you how Amnesty adapted their communications for the digital world. They will focus on how Amnesty use creative email campaigns to raise awareness alongside using integrations to better engage with their audience.
Jonathan Setty - Sales Director, MoPowered
Challenges and Choices When Going Mobile - What to Consider When Deciding on Your Strategy
In this session Jonathan will explore some of the most effective ways for online merchants and brands to future-proof their business, deliver ROI and manage the cost of ownership.
David Burgess – CEO, Reading Room
You Might Not Care But You Should: How Open Source Can Deliver Online Success
Open source has long been perceived as an anarchic, many-headed creature. But we’ve recently seen a growing acceptance of it, and the introduction of government standards. David will explain how open source can be used in the enterprise environment and discuss the practical considerations that need to be taken into account in order to make it work.
Liam Tuvey - Head of Strategy, e3
Curing Sea Blindness: Telling the Royal Navy’s story
From pirate-hunting to saving lives, the Royal Navy exhibits courage, adventure and heroism on a daily basis, yet many people don’t truly understand its role or relevance in today’s society. Discover how e3 is meeting this challenge, by working with this unique 500 year-old organisation to inform, educate and inspire through the power of digital storytelling.
Ben Carter – Marketing Director, Not on the High Street
Planned Spontaneity in the Age of Reactive Media
Ben will explain how NOTHS is building its mass market relevance with a reactive and always-on media strategy.
David Schneider - Co-Founder, That Lot
Cutting Through on Twitter
David Schneider, comedian, writer and founder of social media agency That Lot, shares some insights on how brands and businesses can cut through the noise on Twitter with a look at techniques such as reactive listening, instant response and live-Tweeting as well as the use of Vines, comedy, TV-style scheduling and original formats and events.
Tim Lion - European Head of Social Media, Sony
The Content Production Process: Less is More
In his presentation Tim will explain why, when it comes to content production, less is more. Drawing on his experiences at Sony, where his remit covers 21 different markets, he will discuss the challenge of maintaining a consistent brand voice across multiple territories and languages.
Jodi Gothold - Digital Manager, Content & Technology, UNICEF UK
UNICEF UK's Partnership with Soccer Aid 2014 and the Glasgow Commonwealth Games 2014
This year has seen and will see many major, international sporting events. UNICEF UK are proud to be part of two of these events taking place later in the year - Soccer Aid 2014 and the Glasgow Commonwealth Games 2014. A lot of strategic development and planning needs to go into these partnerships in order to gain new, long-term supporters and increase brand awareness. This case study explores the careful collaboration and process development required to ensure successful digital engagement.
Ben Cordle - Senior Marketing Manager, Time Out
Personae Services: Catching Up With Cultural Explorers
Ben is the Senior Marketing Manager at Time Out, with responsibility for brand communications, PR, acquisition campaigns and research and insight. He’ll be discussing Time Out’s recent development of audience personae and looks forward to seeing if he can spot the ‘social adventurers’ and ‘cultural explorers’ among Figaro Digital’s conference delegates.
Tom Grinsted - Product Manager - Core Mobile Applications, Guardian News and Media
Building in the Open - Techniques, Pitfalls and Lessons From the Guardian's New Product Development
The Guardian, over the last 18 months, has been completely redeveloping its portfolio of products, from its beta responsive website, to its suite of new apps, to the tools used in the news room. It's done this as much in the open as possible. This open approach brings with it huge rewards - for users, marketing, and the business. But it also brings challenges - both internally and externally. Tom will go on a whistle-stop tour of what he's seen at the Guardian, and the lessons we can all learn from it.
Evening drinks and networking sponsored by Research Now
Book your tickets HERE
Ticket cost = £495+VAT
Buy two tickets and receive the third ticket at half price. Call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.