Internet Marketing Seminars | Digital Events | Online Seminars by Figaro Digital
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  • Andrew Machin – Creative Director, Branded3

    Andrew Machin – Creative Director, Branded3


    Andrew is Branded3’s Creative Director, leading the web design team and developing unique and engaging ideas for campaigns which work across Branded3’s services. Andrew has an impressive background, having led the web design teams of some of the biggest creative agencies in the UK and the US. He’s worked on a number of ground-breaking digital campaigns for big brands, including a pioneering interactive project for John Lewis.

    Ben Carter - Marketing Director, notonthehighstreet.com

    Ben Carter - Marketing Director, notonthehighstreet.com


    Ben is Marketing Director of notonthehighstreet.com, one of the UK's fastest growing ecommerce businesses. He’s responsible for developing and executing the marketing strategy across all paid, owned and earned channels as the company embarks on its next phase of growth.

    Prior to joining notonthehighstreet.com, Ben was Digital Director at Betfair. He co-wrote the UK's first guide to Digital Marketing, part of the Dummies Series, and has run his own Digital Marketing Consultancy, Evolv Digital, since 2005. Ben is also a Non-Executive Director of the Lily Foundation, a charity that is dedicated to finding a cure to Mitochondrial Disease.

    Bruno Berthezene - Group UK Country Manager, Solocal Group

    Bruno Berthezene - Group UK Country Manager, Solocal Group


    Bruno is Solocal Group UK’s Country Manager and also Solocal Group’s global Partnerships and Business Development Senior Manager. As such, he develops partnerships with tech companies, large groups or start-ups. Bruno has been part of Solocal Group since 2001 and previously worked on strategic planning, strategic research and intelligence, and M&A.
     

    Chris Clapham - Managing Consultant EMEA, Silverpop, an IBM company

    Chris Clapham - Managing Consultant EMEA, Silverpop, an IBM company


    Chris is an Account Director at Silverpop, an IBM company, where he leads three months+ strategic services engagements for Silverpop's Enterprise clients, helping them to leverage the power of behavioural marketing automation.

    Chris has 10 years of experience in marketing with a strong focus on digital and has worked in marketing roles client side, agency side and for a software consultancy and reseller.

    Prior to Silverpop Chris worked for Econsultancy where he was an Account Director in the client services team, helping clients to digitally transform their businesses. During his time at Econsultancy he project managed the delivery of consultancy projects, bespoke digital training academies and competency and capability assessments for a vast array of global brands including the BBC, Britvic, FatFace, News Corporation, Orange, Oxfam, PayPal and Sony Mobile.
     

    Davina Dunlea - Managing Director, Chalk Social

    Davina Dunlea - Managing Director, Chalk Social


    Davina has 10 years' cross-channel digital experience across Fortune 500 brands.

    Before founding Chalk Social at the turn of 2013 she was VP Client Services at TBG Digital where clients in the US included Yahoo!, Intuit, DirecTV and Macy's. UK clients included John Lewis, Marks & Spencer, Ladbrokes and Sky Gaming.

    Davina's achievements include heading up TBG Digital's Media Buying at just 26, where she was responsible for more than £8 million of business. She was also Media Week's 30 Under 30 winner in 2010.

    Chalk Social’s clients include Warehouse, Universal Music, Moroccan National Tourist Board, Lebara Mobile and LighterLife. Awards include: Warehouse - Best Fashion eCommerce at the eCommerce Awards, and The Children’s Society – Best Digital Marketing Campaign at the Digital Media Awards.

     

    Emma Grinter -  Senior Online Marketing Manager, Waterstones

    Emma Grinter - Senior Online Marketing Manager, Waterstones


    Emma has seven years of online marketing experience. Her previous roles include work with UNIQLO UK, Reader’s Digest and Gray & Osbourn. Emma is passionate about multi-channel marketing and has been working closely with Waterstones’ 280 bookshops throughout the UK and Europe to build a fully integrated shopping experience.
     

    Gareth Morgan - Managing Director, Liberty Marketing

    Gareth Morgan - Managing Director, Liberty Marketing


    An internet marketer with over 10 years' experience, Gareth has worked on SEO and pay-per-click campaigns for more than 350 websites. In 2008 he set-up online marketing agency Liberty, now one of the fastest growing in the UK, helping over 100 organisations each month get traffic to their websites.
     

    Georgina Parnell - Lead Account Executive, Twitter

    Georgina Parnell - Lead Account Executive, Twitter


    Georgina jumped straight from university into a career in media and technology. Starting at Haymarket Publishing selling advertising across several magazine titles, then onto the Guardian newspaper and  the recruitment advertising team. She joined Channel 4 in 2006 to work with digital and TV clients on the launch and development of 4 on Demand. Developing a passion for video advertising and creative strategy led her to work for YouTube in 2011. Georgina joined Twitter in 2013, hungry to be part of the social media glue which binds together all of the forms of marketing and communications she had enjoyed over the previous 10 years.

    Gerald Dawson - Director, Weird Fish

    Gerald Dawson - Director, Weird Fish


    Gerald is a Director of Weird Fish, the growing lifestyle clothing brand famous for its fabrics, aquatic sense of humour and pursuit of the seven day weekend. With responsibility for ecommerce, operations and finance he gets to generate demand, fulfil it and then count the money. Prior to joining Weird Fish in early 2014 Gerald worked with a number of fast-growing consumer businesses, including Amazon, as it grew from £100m to £650m in the UK, and Long Tall Sally, developing international via both acquisition and organic.

    James Rawlings - Creative Director and Co-founder, Hoot

    James Rawlings - Creative Director and Co-founder, Hoot


    James Rawlings is creative director and co-founder of comedy production company/content agency Hoot, which makes content for brands, agencies and broadcast. From writing Facebook updates and Twitter feeds to producing virals, web-series, animations and films, Hoot create funny content to fit any brief.

    Before Hoot, James was a comedian, co-founding the sketch act The Consultants who went on to win the Perrier Newcomer Award at the Edinburgh Festival in 2002 and had four radio series on BBC Radio 4. As a comedy actor he’s worked with most of the UK's leading comedy stars including Chris Morris, Rob Brydon, Steve Coogan, and developed several sitcoms with Bill Bailey. You can see him in such films as The Best Exotic Marigold Hotel, St Trinian's, and Bridget Jones.
     

    Jenna Tiffany - Digital Marketing Strategist, Communicator

    Jenna Tiffany - Digital Marketing Strategist, Communicator


    Jenna’s been working in digital marketing for over six years and has experience across a number of industries within B2B and B2C, including travel and financial services. Her experience includes developing and implementing digital strategies across a number of disciplines including email, ecommerce, website development, social media, search, PPC and SEO to drive optimum ROI. At Communicator Jenna helps clients optimise their marketing strategies and tactics.

    Jennifer Watkiss - Head of Marketing Communications, Adestra

    Jennifer Watkiss - Head of Marketing Communications, Adestra


    Jennifer has been marketing to, for, and with B2B technology companies for the past decade. As Head of Marketing Communications at Adestra, she brings her deep knowledge of and passion for technology solutions to the realm of digital marketing. When she’s not busy nerding-out… actually, nevermind. That hasn’t happened yet. Find her on twitter: @JenAtAdestra

    Matthew Diss - Managing Director UK & Ireland, Intershop Communications AG

    Matthew Diss - Managing Director UK & Ireland, Intershop Communications AG


    Matthew Diss is Managing Director UK & Ireland at Intershop Communications AG, leading provider of innovative omni-channel commerce solutions. Matthew has more than 20 years of experience in developing and managing enterprise mobile software technology businesses from concept to product lifecycle development and commercialisation. He held further roles as founder, VP technology, lead developer and director of customer support and was involved in shaping key client technology requirements and progressing software product lifecycles. Matthew has an extensive management experience in building and leading cross-border software development teams, implementing professional agile project delivery structures and shaping effective customer service and support programs.

    Serge Milbank - Joint Managing Director, Stream:20

    Serge Milbank - Joint Managing Director, Stream:20


    Serge has been in online marketing for 13 years and is first and foremost an expert in the analysis of the metrics of online sales. An online generalist at heart- he is also an expert in email marketing, online media, analytics, conversion, partnership marketing and channel management. Serge’s credentials include Grey Network, Ogilvy Network, BT, American Express, McAfee, Sky, EMI and AXA. More recently he developed and ran corporate training programmes for several multinational award-winning bluechip marketing departments.
     

    Stephen Kenwright - Head of Search, Branded3

    Stephen Kenwright - Head of Search, Branded3


    Stephen is Head of Search at Branded3 – a search and digital agency based in Leeds and London – and a columnist on searchenginewatch.com. Stephen is from a background in advertising, has an MA in Shakespeare and now works closely with Branded3’s PR, Content Marketing, Design/Development and Paid Search teams to deliver SEO performance for some of the world’s biggest brands.

    Vijayanta Gupta - Head of Product and Industry Marketing, Adobe Systems Europe

    Vijayanta Gupta - Head of Product and Industry Marketing, Adobe Systems Europe


    Vijayanta is the Head of Product and Industry Marketing at Adobe Systems Europe. He leads Adobe's Industry-specific Go To Market initiatives as well as the Adobe Marketing Cloud Product Marketing initiatives across Europe, Middle-East and Africa regions. He advises senior executives across industries on their digital strategy and his perspective on digital transformation is regularly published at CMO.com. He also serves on the advisory board of Jigserv Digital, a digital marketing company in India, of which he is one of the co-founders. Prior to joining Adobe, Vijayanta has held multiple leadership roles in Accenture, Microsoft and Tata Consultancy Services across UK/Europe, USA and India. Vijayanta holds an MBA in Strategic Marketing, a Master's in Computer Applications and a Bachelor's in Physics.

  • 8.30am
    Registration

    9.00am – 5.00pm
    Presentations. The agenda will be updated as further speakers are added

    5.00pm
    Drinks and networking

    7.00pm
    Close

    Gerald Dawson – Director, Weird Fish
    ‘Send Three and Fourpence...’ A View from the Trenches of Omnichannel Retail

    New technology, omni-everything, digital excellence and new consumer paradigms. Lovely. But how do you actually get things done, quickly, with a small team and a tiny budget, whilst keeping the customer at the forefront? Gerald explains.

    Andrew Machin – Creative Director, Branded3
    Why Online Retailers Need to Start Engaging

    It's no mystery why audience engagement plays such a salient role in the current digital landscape, but how should brands be going about this? Andrew will talk about what ‘engagement’ actually is and present techniques on how to better engage with customers online though personalisation.

    Chris Clapham - Managing Consultant EMEA, Silverpop, an IBM company

    Transforming the Customer Lifecycle - Marketing Automation That Gets Results

    Chris will explain how to transform the customer lifecycle through efficient, automated and result-driven marketing. Chris will also dive into a couple of specific automations, highlighting client examples, before finishing with some tips for successful marketing automation.

    Matthew Diss - Managing Director UK & Ireland, Intershop Communications AG
    Experience Tomorrow – The Future of Commerce

    A world of opportunity exists for companies willing to embrace the new realities of commerce. Matthew will share best practice and show how Intershop customers manage varying brands, different regions, multiple touchpoints and business models with a single platform, Intershop Commerce Suite.

    Emma Grinter - Senior Online Marketing Manager, Waterstones
    Waterstones: From the Best High Street Bookshops to the Best Book Buying Experience, Full Stop

    For over 30 years Waterstones bookshops have been synonymous with authority: they’re the place to discover the best new books or rediscover a forgotten classic. Emma will explain how, with a new website and services which straddle online and off, Waterstones are creating a seamless, multichannel customer journey, delivering a consistent end-to-end brand experience.

    Ben Carter - Marketing Director, Not on the High Street.com
    Fiona Wallin – Head of Digital Marketing, notonthehighstreet.com

    Social Strategy: Establishing Social as a Viable and Growing Sales Channel

    Ben and Fiona will explain how the online retailer has used social media to engage users and drive sales.

    Georgina Parnell - Lead Account Executive, Twitter
    Retail Success Stories: Nike and Chanel Case Studies

    Specific case studies highlighting Twitter's role in Nike and Chanel's marketing.

    Ruud Verdellen - Associate Director, Stream:20
    Transforming a Catalogue Business to Online Excellence in Retail


    Stream:20 have been working over the past year to transform a client's retail business which was heavily reliant on offline activity - with sales primarily coming from their catalogue - to one delivering cutting edge online activity. During the critical Christmas period this approach positioned the organisation as a scalable and rapidly growing ecommerce company. Ruud will talk through the changes which led to this transformation.

    The Figaro Digital 21s Sessions

    Our speakers power through their points against the clock

    Davina Dunlea - CEO, Chalk Social
    Breaking down Retargeting Myths and Recognising the Pitfalls

    Bruno Berthezene - UK Country Manager, Solocal Group

    Sophisticating Your Local Brand Engagement

    Further 21s to be announced

    Ticket cost:

    Retailers and brands £195+VAT (Please contact emma.robson@figarodigital.co.uk to book)

    Agencies, technology companies, consultants and recruiters £495+VAT
    (Please book online HERE or email richard.desousa@figarodigital.co.uk)

    Buy two tickets and receive a third at half price.

    Call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.

  • Adestra

    Adestra


    Founded in 2004, Adestra set out from the beginning to be the most respected email service provider (ESP). Well over 300 organisations globally and over 4,000 marketers across both B2C and B2B sectors work with their technology, people and deliverability solutions to generate effective email marketing that powers successful communications campaigns. Follow Adestra on twitter @adestra.

     

    Adobe

    Adobe


    Adobe keeps your ad campaign on point, on time, and on budget. Effective advertising starts with putting the right message in front of the right people at the right time. Adobe® Media Optimizer, part of the Adobe Marketing Cloud, gives you a single view across your media channels, so you know which placements and messages are producing the best results. What's more, by giving you a precise forecast of how your advertising will perform, Adobe can help you make the most of every dollar in your budget.
     

    Branded3

    Branded3


    Branded3 is a specialist SEO and digital agency, offering an interdependent approach to clients which involves looking at a project from all aspects of digital marketing to deliver a seamless solution. Using this approach, Branded3 acts as an extension of the client’s team, ensuring all SEO and digital strategies feed directly back into their business and marketing objectives, delivering high-quality results which make a material difference to the bottom line.

    As a team, Branded3 is now over 50-strong and growing all the time, with offices in Leeds and London. Branded3’s enviable client base is at the centre of everything they do, with a dedicated client services team to ensure that the agency doesn’t just offer a service, it offers an experience.
     

    Communicator

    Communicator

    For over a decade Communicator has served marketers to help them build longer, more profitable relationships with their customers through the use of targeted and relevant communications.

    Communicator technology provides their customers with everything they need to send sophisticated, engaging email and mobile campaigns. This is underpinned with tools to increase your social reach and acquire new customers, capturing preferences with web data capture for a full cross-channel marketing experience.

    Strategy and Account Management are at the forefront of what Communicator do to ensure your success, always focusing on continued revenue growth through data-driven messages to the right person at the right time. The company has developed a strong client base spanning the globe, working with over 250 clients to deliver digital communications to over 250 countries, in excess of 30 languages. Their success has grown through the continuous development of their technology and by establishing an innovative culture which ensures delivery beyond expectation.

    Intershop

    Intershop


    Intershop is a leading provider of innovative omnichannel commerce solutions. Our flexible and scalable commerce solutions enable companies worldwide to consolidate their multi-touchpoint operations on a single platform. All solutions are built on the Intershop Commerce Suite, the most powerful sales system ever with a seamless integration of customer experiences across every touch point. You too can profit from the specialist knowledge of more than 200 business consultants, software developers and shop managers. We provide the support you need so you can focus on what matters most: growing your business.

    Liberty Marketing

    Liberty Marketing


    Looking for an online marketing agency that you can trust with your website, your brand and your goals? Then work with Liberty. Our team of experienced SEO specialists, website copywriters, Pay Per Click advertisers and social media marketers know how to achieve the results you need.


    Silverpop, an IBM Company

    Silverpop, an IBM Company


    Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. Silverpop Engage uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, Silverpop reduces the complexity of omnichannel marketing and enables exceptional experiences for customers across the entire buyer journey. As part of IBM’s ExperienceOne integrated portfolio, Silverpop will help convert prospects into loyal customers through more relevant one-to-one interactions. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit silverpop.com.
     

    Solocal Group

    Solocal Group


    Solocal Group (NYSE Euronext Paris: LOCAL) is a European leader in multichannel marketing solutions. It delivers online content, advertising, geolocation solutions and transactional services that connect customers to brands. Its portfolio of solutions helps over 650,000 clients engage with customers and drive online traffic in-store through display advertising, a store locator solution, real-time online booking and many other services. In 2013 Solocal Group generated over £800 million in revenue. The company is headquartered in Paris, France, with offices in Tech City, London, Spain and Austria.

    Stream:20

    Stream:20


    Stream:20 is a leading digital marketing consultancy. We help clients plan and implement digital marketing strategies to drive revenue. We often commence with a gap analysis of a client’s existing digital activity then provide short and mid-term solutions to achieve significant revenue growth. Our expertise spans all digital marketing disciplines.
     


  • Further details for this conference will be announced shortly.

    Registration
    8:30am

    Close
    5pm


    Ticket cost:

    Retailers and brands £195+VAT (Please contact emma.robson@figarodigital.co.uk to book)

    Agencies, technology companies, consultants and recruiters £495+VAT (Please book online HERE or email richard.desousa@figarodigital.co.uk)

    Buy two tickets and receive a third at half price.

    Call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.
     

  • The Rise of the Experience Web: How LUSH Dramatically Increased Online Sales

    The Rise of the Experience Web: How LUSH Dramatically Increased Online Sales

    Stephen Bennett, Regional Sales Director at Acquia and Myles Davidson, Managing Director at i-KOS, discuss their innovative work with cosmetic retailer LUSH.
    Stop Acting Like a Robot! How People are Better than Machines

    Stop Acting Like a Robot! How People are Better than Machines

    Alex will discuss the importance of securing employee engagement in achieving digital transformation. Discover more about the role people play in maximising business and customer benefits in the digital age.
    Moss Bros: The Transition from Traditional to Digital

    Moss Bros: The Transition from Traditional to Digital

    Matt Grisman, Database Services Manager at Moss Bros Group, explains how email has shaped the retailer's multichannel strategy.

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