Jon Fortgang - Editor, Figaro Digital magazine
Derren Sequeira - Head of FMCG, Facebook UK
Digital Transformation: What Does It All Mean?
Richard Harris - Head of Online Marketing, Paddy Power plc
World Cup 2014: The Social World Cup
Richard will explain how Paddy Power drives engagement through social data and channels and discuss the success of #GoBrazilNuts during this year’s World Cup.
Andy Hood - Head of Emerging Technologies, AKQA
In With The New
With digital the new normal, businesses are asking how they can stay relevant. Start-ups have been a source of inspiration for larger corporations – demonstrating flexibility in unlocking revenue streams and exploiting technology to fulfil customers’ needs. Andy will explore the key factors in successful digital transformation and explain what we can learn from start-ups to accelerate innovation.
Aaron Suppel - Global Marketing Manager, American Express and Arjen Van Den Akker - Product Marketing Director, SDL
How American Express Deliver Personalised Content: True Individual Customer Experience
Aaron will discuss the core business principles essential for a successful content experience management strategy. He'll explain how empowering editors, driving scalability and responsive web principles have enabled American Express to deliver unique, personalised experiences to customers around the globe.
Dr. Stephen Streater - CEO and founder of Forbidden Technologies plc
Cloud Collaboration & Competitive Advantage
Stephen will be drawing on his experience both as a technology entrepreneur and an academic specialising in AI to discuss new forms of collaboration.
Figaro Digital 21s
Ann Stanley – Managing Director, Anicca
What’s new in Google in 2014?
Dan Bond - Head of Digital Marketing, Adestra
Email: The Insight Factory - Lessons from a Single Campaign
Figaro Digital 21s
Gez Daring - Business Development Director, KMP Digitata
If it Ain't Broke, Fix It! Finding New Ways to Sell and Be Useful
Kristine Berry-Trow - Strategic Accounts and Marketing Director, Capita Translation and Interpreting
Translation is Not Enough: 10 Tips for Going Global
Stefan Finch – Technical Principal/Co-founder, Graph
How to Ensure the Successful Launch of a Complex Digital Product
Bruno Berthezene - Group UK Country Manager, Solocal Group
Multichannel Marketing Strategies: New Ways to Engage with Customers and Drive In-store Footfall
Chris Clapham - Account Director, IBM Silverpop and Jennifer Jacobs - Customer Marketing Manager, Freesat
Transforming the Customer Lifecycle: Email Automation that Gets Results
Chris will explain how you can transform the customer’s lifecycle through efficient, automated and result-driven marketing. Chris will be joined by Jennifer at Freesat, who has achieved impressive results in building brand loyalty through personalisation and behaviour-based marketing automation.
Stephen Bennett - Regional Sales Director, Acquia and Myles Davidson, Managing Director - i-KOS
The Rise of the Experience Web: How LUSH Dramatically Increased Online Sales
Discover what successful digital transformation looks like through the story of cosmetic retailer LUSH. Stephen and Myles will explain how you can apply the same principles to your business.
Sophie Rayers – Director of Marketing, EMEA & LATAM, Brightcove
How to Drive Engagement in a World of Content Overload: Video Marketing Success Stories
Despite the current focus on content marketing, Sirius Decisions estimates that 70 per cent of B2B content goes unused. Sophie will explain how best-in-class organisations are overcoming the engagement challenge to deliver amazing marketing results by using video.
Stephen Kenwright - Head of Search, Branded3
SEO is the New PR
PR and search are converging. SEO agencies are getting placements PR would be proud of. It’s vital now for brands to understand how they can amplify what they’re doing. Stephen will discuss the obvious search benefits that come from PR, explore the less obvious PR benefits SEO agencies can offer, and deliver a recipe for acquiring links in 2015 and beyond.
Alex Murray - Manager, Web & Multichannel Development, Waitrose
Stop Acting Like a Robot! How People are Better than Machines
Alex will discuss the importance of securing employee engagement in achieving digital transformation. Discover more about the role people play in maximising business and customer benefits in the digital age.
Simon Carter - Executive Director of Marketing, UK & Ireland, Fujitsu
DigitALL or Nothing
We often think of digital as the silver bullet that will address business and economic challenges. But for some the shift to digital delivery is challenging. In a Figaro Digital Marketing Conference exclusive, Simon will deliver new research from Fujitsu into progress on digital delivery, examining in detail different sectors and the varying expectations of customers. He’ll discuss the many aspects of delivery and focus on the winners and losers in this brave new world.
Andy Baker - CEO, Smartlife
What is Wearable Tech? Is it the Internet of Things or the Internet of Me?
Andy will discuss current developments and the future potential of wearable technology.
Jonathan Whiteside - Co-founder, Building Blocks and Kyle Cassidy - User Experience & Site Optimisation Consultant, Building Blocks
Transforming One Small Experiment at a Time
Digital transformation isn't a project - it's continuous: small experiments which lead to a culture of improvement through learning. Jonathan and Kyle will discuss how to plan and test for continual user experience improvements to ensure your optimisation goals are aligned with your organisation's overall annual objectives, with practical measuring and reporting tips.
Amanda Neylon - Head of Digital, Macmillan Cancer Support
Starting with Social
Amanda will share how Macmillan Cancer Support have started their digital transformation journey by focusing on social media. From supporting people online through their cancer journey to fundraising via social campaigns like #icebucketchallenge, find out how the charity is embedding social throughout the whole organisation and what that means for their staff, culture and strategy.
Tariq Slim - Head of Telco & Tech, Twitter
Marketing in the Moment - The Greatest Opportunity for Brand Relevance
People are now actively connected across multiple devices, just waiting to discover and share the newest, hottest and latest. This represents a huge opportunity for brands to connect with audiences in more relevant and meaningful ways. Tariq will speak about how Twitter fits into the digital ecosystem and what they see coming up from a trends, data and product perspective. Armed with a variety of case studies, Tariq will share insight and information which will aid your social strategy and planning processes.
Matt Bush - Head of Performance Agency, Google
New Digital Journeys
Constant connectivity is changing our behaviours. Matt will discuss how search and media consumption are evolving in this multi-device, always-on world and share his thoughts on how brands can adapt communications and campaigns to optimise impact.
Ricardo Guimaraes - Senior Creative Strategist, Facebook Creative Shop
Transformational Branding with Facebook & Instagram
Ricardo will show how the feed has become the central place of discovery for consumers on Facebook and Instagram, particularly on mobile and through a creative lens. When brands get it right, they have the opportunity not only to drive real business outcomes but also to excite and inspire consumers.
Evening drinks and networking
Book your tickets HERE.
Ticket cost: £495+VAT.
Buy two tickets and receive the third ticket at half price. Call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.