Conferences

As a co-author of Social Media Marketing: How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem. He introduced the idea of: Social Marketing Intelligence, and the metric CPRA - Cost Per Relevant Audience, and he explored how marketing is best practised in a converged eco-system in the “intention economy”, and described a marketing world that will be redefined by analysing massive flows of communication data. In 2008 Alan was commisioned by Microsoft to write a paper on the potential and the possibilities of the “Mobile Society.”

As a well known writer, thinker and public speaker Alan has addressed, radio, television, and conference audiences globally. Reviews of his books and his articles have been published in many respected magazines, journals and newspapers.

Anna is responsible for the online and digital marketing, and publishing, for Penguin Books in the UK which means everything from the Penguin, Puffin and Penguin Classics brand websites, to digital innovations and partnerships like www.spinebreakers.co.uk, www.penguindating.co.uk, www.blogapenguinclassic.co.uk and www.blogaholidayread.com as well as eBooks, audio and other digital publishing projects. She also looks after the online aspects of all major marketing campaigns, for Jamie Oliver or the recent Hitchhikers Guide to the Galaxy novel, And Another Thing (www.6of3.com) for example. She has been at Penguin for over 6 years.

Anna started work in 1999 as a copywriter at www.lastminute.com; stayed there for a few years, eventually becoming the Head of Customer Experience and was part of that growth from a one-room start-up through the IPO and PR explosion, to profitability. She left lastminute.com to join a Digital Creative Strategy agency in a bizdev role but hated working on pitches and not being a brand owner. After 2 years, she had enough of the agency world and left for the sleek and fragrant V&A Museum in South Kensington, happy to be a client again, working on her own projects. However, 8 months after starting at the V&A, she spotted her dream job on the Penguin website and the rest is above.
 

Derren is responsible for sales & client relationships across Facebook’s key brand partnerships.

Ivan is the Head of Digital for Virgin Media Television. He devised and implemented the overarching digital strategy including all commercial relationships for Virgin Media TV shows, websites, video on demand, digital applications and mobile. During his tenure Ivan also launched LIV, an online video service aimed at young women. 

Prior to this Ivan’s worked as Head of Media Planning for Virgin Media TV, optimising on air promotional inventory, and as Broadcast Director at Media Planning Group.
 

Jon Davie joined Zone in 2005 and was appointed Managing Director in 2008. Prior to joining Zone, he edited the award-winning website for London’s successful bid for the 2012 Olympics, and spent five years at lastminute.com, where as site editor he set up the brand’s European eCRM programme. He started his career at the Guardian and Observer, where he was part of the team behind the launch of the Guardian Unlimited website network.

 

Jonathan MacDonald is the founder of JME.net (http://jme.net), which is the aggregation network of all initiatives he is involved in. These are made up of companies, movements, platforms, labs and thinking; brought together by a citizen-centric business view. At the heart of every JME.net initiative is a commitment to provide world-class service, up-to-date business intelligence, unrivalled expertise and a deep understanding of people.

Jonathan’s experience, contribution to the industry, entrepreneurial spirit and passion means that he is widely considered as one of the primary strategists and thought leaders in the digital space. He has been a Senior Consultant at Ogilvy (who still regularly use his services), Sales Director of Blyk, Commercial Director of Ministry of Sound, CEO of a Sky TV channel, advisor to British Government on education, the owner of one of the first online music stores, and a Chairman of the Music Industries Association.

He blogs at http://www.jonathanmacdonald.com

Justin is currently CEO of Basini & Company and is exploring several new ventures that will launch in 2010. An award winning marketing leader Justin is also consulting on several brand and marketing projects. Justin is a popular marketing thinker through his blog (www.blog.basini.com) and his soon to be published first book.

Until July 2009 Justin was the Head of Marketing & Customer Initiative Management for Capital One. In 2008 Justin was voted the Financial Services Forum Marketer of the Year and was #1 in the Power 100 of Marketing Direct’s list of most important marketing leaders for his leadership in environmental marketing issues. Previously Justin also had a shot at investment banking, dotcom entrepreneurship and brand management for Procter & Gamble.
 

Marc is Marketing Director at Webjam. He worked for large companies like IBM, Unisys, Logica and Aristocrat Gaming and various startups in Internet, Telecoms and Online Gaming. He is a Dutch national, living in the UK. He was pioneering the commercialisation of the Internet when he worked and lived in Silicon Valley in the early 90s. Since then, the Internet and mobile technology has shaped his career. He leads the development of Webjam’s brand and positioning in the business sector and is passionate about helping our clients succeed in Social Media and building Webjam’s reputation as a thought leader in this field.

Miles joined last.fm in 2007 and is charged with the strategy, direction and monetisation outside of North America. Miles launched his career in the communications business in 1988. Experience gained across major magazine publishers Haymarket, IPC Media and National Magazine Company offered AOL (UK) Ltd the opportunity to formally launch an agency commercial team in 2001. Miles joined as its first ‘Head of Agency Sales’. In 2006 Miles joined Yahoo!’s UK & Ireland operation to lead the newly merged agency sales function.

Founded in 2002, Last.fm is CBS Corporation’s (NYSE: CBS.A and CBS) global music service. A part of the CBS Interactive Music Group launched in May 2009, Last.fm can intelligently recommend its more than 35 million monthly users new songs, artists, local concerts and even other members based on their musical tastes. Applications on the iPhone, Blackberry and Xbox LIVE, among others, are also available allowing users to interact with Last.fm in a variety of different ways.
 

Before heading up Five by Five’s planning function, Nick was a client partner and strategic lead for some of the world’s leading digital and direct agencies. Nick experience encompasses pan-European and global strategies for brands including: Unilever, Shell, Ford, Smirnoff, WKD and Samsung.

Nick is one of the Top 100 UK Bloggers on the AdAge Power150 and has been invited to contribute to the European IAB blog, Interact Congress

bluurb.wordpress.com
@nicholasgill
 

Nick joined I Spy in January 2007 as Managing Director from Yahoo! Search Marketing (formerly Goto.com & Overture) with responsibility for Search Strategy, New Business and Client Services to further broaden I Spy's integrated search marketing offering. 

At Goto.com Nick helped pioneer the Paid Search space in the UK market and ran the Travel vertical for a number of years. Latterly at Yahoo Search Marketing Nick was Category Sales Director. In this role he developed Yahoo! Search Marketing's approach to all vertical categories in the UK and Europe.

Quinn is one of two founding partners of the youth conspiracy ltd. A global consultancy that specialises in understanding the youth market.

The youth conspiracy pioneers the Gonzo® marketing methodology where peer to peer processes yield the most powerful research and insight.

Having worked globally with some of the worlds biggest brands and organisations Quinn himself is an expert in current trends and happenings that influence young people today.

Most importantly the youth conspiracy explore how these trends and happenings impact organisations and in turn develop strategy answering how organisations must react to ensure credible communication.

Quinn has spent the last five years working with brands like News International, VISA, Unilever, MTV, McDonald’s, PepsiCo and Yahoo! where he personally consults on the most senior of levels.
 

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining the then Ogilvy & Mather Direct as a Graduate Trainee in 1988. After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong) Rory became a copywriter in June 1990. 

Later on, Rory worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK in recognition of his improved timekeeping.

In his spare time, Rory collects self-aggrandising job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009. He is also the Tech Columnist of the Spectator, the world’s oldest English language magazine. At low points in the proceedings over the next few days you may like to pay a furtive visit to his blog at http://snipr.com/da9bq
 

Thomas is Sport England’s first ever Commercial Director and is responsible for securing partnership funding from the private sector for community sport. His major success in 2009 was securing the Facebook ‘Sport Hub’ partnership, worth up to £20 million. This is the first long-term partnership between Facebook and a government or public body. 

Thomas was formerly a partner at sports marketing company Spring Worldwide. He has also been Chief Executive at Planet Sport, which provides outsourced sports education to primary and nursery schools and founded Activate UK, which pioneered the concept of corporate involvement in grassroots sport in the UK.

Thomas has lived and worked in the USA, Europe and Asia but now lives locally in Hedgerley with his wife Lucy and their four daughters. He was educated at Christ’s Hospital and UNC Chapel Hill in the USA. He plays lots of sport, however his proudest moment was playing in jazz band at the Albert Hall with Roy Castle.
 

Five by Five is an agency where bright people create engagement through bold ideas.

fivebyfivedigital.com
@fbfdigital
 

“The Uptimisation Agency”

Launched in 2005 I Spy is a digital marketing agency delivering integrated search engine optimisation (SEO), pay per click management, social media marketing and conversion optimisation.

I Spy is at the forefront of the next generation of search marketing, driving its evolution through “Uptimisation” – I Spy’s bespoke ROI-driven digital marketing programmes, which are based on analysis and insight [from proprietary tools] that is proven to outperform traditional approaches to optimisation.

I Spy creates and implements digital marketing, social media campaigns, search keyword strategies and web-ready content. It does this through detailed analysis of consumer and client behaviour data to intelligently attract larger, but more targeted, audiences.

I Spy is independently owned with a client list that includes Vauxhall, Littlewoods, Avon, Waterstone’s, Jobsite, UKTV, Blockbuster and Parkdean Holidays. I Spy is a founder member of the IPA’s search body, a member of the Internet Advertising Bureau and is Google AdWords Qualified.

 

We don’t do Integration.
We believe in 360 degree communication.

The dictionary definition of integration is “to make or be made into a whole”. In other words you start in different places and then try and “integrate” the different strands.

At Ogilvy we like to start with the big (brand) ideal and then break it onto its constituent parts. We call this 360Degree BrandStewardship. For us it seems like the right way round to do things and it has led to success for the brands we work with.
 

Webjam helps companies to connect with their customers by providing them with an easy, affordable solution for social publishing and engagement. Our clients manage their own branded and customisable social media environment in which content is created and shared easily, communities grow naturally and social media networks integrate seamlessly. 

Founded in 2006 and based in London, Webjam is a Guardian Tech Media 100 company and its platform is being used across a variety of sectors, from the world’s largest media and directory companies, to consumer brands and professional organisations.
 

Zone is the UK’s leading digital content agency. We conceive, create and distribute content which helps brands connect with audiences using digital media. We work with some of the biggest and best-known media, entertainment and retail brands around, including BT, Coca-Cola, Channel 4, The Economist, lastminute.com, New Look and PwC.