The Big Shot ideate, create and produce branded content and distribution strategies for a diverse collection of brands. We pride ourselves in being agile, creative and process-driven to deliver the right content assets and distribution strategy to meet a number of business challenges. In-house, as part of our distribution offering we have a media partnerships team, paid-social promotion offering and we work with influencers. We drive books to number one on the Amazon charts, sell out venues, and build brands.

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James Erskine

Managing Director
The Big Shot

James Erskine has worked in the arena of ‘content’, ‘advertorials’ and ‘advertiser funded programming’ since he joined OMD UK as media planner/buyer in 2000. Since then he has worked with a number of brands and organisations including Vodafone, The British Army, Penguin Random House, the ATP, Dubai Tourism and Harper Collins to engage their target audiences on a level beyond traditional advertising. His work for Haymarket Brand Media was nominated for a PPA Award and his work for National Grid targeting students was nominated for a Marketing Week Engage Award.

He currently is responsible for strategy at The Big Shot, where he and his team fuse editorial, social and media partnership techniques to deliver business results for a broad client roster. In addition, it is his role to develop and deliver strategic solutions for The Big Shot’s key clients.


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