Search Laboratory helps its clients maximise profit from their website by improving their position on Google and other search engines. The company works to increase clients’ online visibility using content marketing and online PR, technical SEO, paid media and analytics. Specialising in global search marketing, Search Laboratory helps businesses gain traction in international markets by optimising their content and search campaigns in more than 35 languages.

People

Pete Whitmarsh

Head of Paid Media
Search Laboratory

Pete leads our PPC and programmatic teams, working on a variety of national and international clients across many different sectors. He leads the team that won Best Large PPC Agency at the US Search Awards at Pubcon 2017. Pete provides strategic direction for the team and works with clients to drive value from their paid media accounts.

Dan Yeo

Head of Media and Online Relations
Search Laboratory

Dan is the Head of Media and Online Relations at global digital marketing agency, Search Laboratory. His team is responsible for building lasting relationships with key journalists, bloggers and industry influencers, and pitching them engaging stories for clients, such as Viking, OVO Energy, and giffgaff, as part of their SEO strategies. Dan combines creative content with a data-driven approach, and has been instrumental in developing Search Laboratory’s in-house media relations software, LinkLab.

Chris Woolford

Client Services Director
Search Laboratory

Chris converted to search engine marketing following 14 years in the PR industry. He has developed content campaigns for the likes of Sony, O2, Office Depot, PayPal and Interflora using whatever it takes – be it flaming firework flower petals or giant Darth Vader Post-It murals – to get effective results. Chris is Client Services Director at Search Laboratory – a global leader in search engine marketing, specialising in English and multilingual SEO and PPC.

Ian Harris

Founder & CEO
Search Laboratory

Ian is the founder and CEO of Search Laboratory, one of the largest independent digital agencies with 150 staff based in Leeds, London and New York, winner of the 2017 DRUM Organic Team of the Year, and voted Best Large PPC Agency at the 2017 Pubcon US Search Awards. A scientific, data-led approach (hence the name) runs throughout all their services, and they are one of a select few Google Analytics 360 resellers. An in-house team of mother tongue language specialists, and a website translation service, provides Search Laboratory clients with a fully localised global reach.

Articles

Content Marketing: Finding The Right Story

Content production is a huge priority for brands looking to keep their consumers engaged and inspired, but this can sometimes…

4/07/2017

10 Point Plan: Search

Ian Harris, Founder and CEO at Search Laboratory, highlights 10 issues shaping the sector in 2016 AMP expected to improve…

23/02/2016

Press Releases

27th February 2018 (Leeds, Yorkshire) – Search Laboratory, the international digital marketing agency, is once again one of Britain’s best…

Videos

The Formula Behind Viral Marketing

by Dan Yeo, Head of Media and Online Relations at Search Laboratory

03/11/17

The Formula Behind Viral Marketing

by Dan Yeo, Head of Media and Online Relations at Search Laboratory

24/07/17

What is Quality Content and How to Create it


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05/11/15

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