National Rail Enquiries is the main source of rail information in Britain, providing passengers with everything they need to know about travelling by train. By enabling passengers to obtain all of their travel information in one place, NRE provides the train operators with £450m of ticket sales opportunities each year.
Olly has spent the last 18 years in and around the digital advertising business, with spells at Excite, Mirror.co.uk and Nationalrail.co.uk. He’s been witness to all the industry’s ups and downs and tried to follow the trends; programmatic being the latest. For someone for whom technological wizardry doesn’t come easily Olly is always trying not to get sidetracked by hifalutin adtech but to keep looking at the bottom line.