Addition Plus is a data first media company, placing paid advertising for brands. We are positively different from other companies. We help progressive brands improve performance and increase engagement by connecting your data to our proprietary technology.
With over 22 years experience within the agency world, Jacqui has enjoyed a diverse career spanning the iconic launch of Apple ‘Think Different’ campaign, and marketing the first Nokia keyboard handset, to helping new digital businesses disrupt the status quo, including most recently launching Auto Enrolment via NEST Pensions. Currently, at AdditionPlus she is leveraging the best that the new world of ad tech can offer advertisers; using real time data and insights to inform marketing strategies that can deliver the best performance to her clients across consumer, financial, technology and travel segments.
Peter is a Founder and Director of Addition+ a digital media consultancy based in the UK, Spain and Hong Kong. Peter leads an international team of media specialists and AdTech developers who collectively help brands improve performance and increase engagement in their marketing by connecting their data to our proprietary technology. With over a decade’s experience, Peter is an expert in advertising technologies and the digital media landscape
The biggest mistake made regarding AI is thinking it’s automatic, autonomous, and doesn’t require humans to succeed. And even more…