TripAdvisor: Director of Mobile Partnerships Case Study from puregenie
 

Case Study

Company Name:
puregenie
Company URL:
http://www.puregenie.com

TripAdvisor: Director of Mobile Partnerships

Tripadvisor logo
Tripadvisor logo
URL:  n/a
Key Industries:
Publishing & Media
Travel
Key Sectors:
Recruitment
TripAdvisor: Director of Mobile Partnerships


Job Brief : Director of Mobile Partnerships


Background

TripAdvisor® is the world's largest travel site, enabling travellers to plan and have the perfect trip. TripAdvisor created this new position to head up their mobile business development and account management across EMEA. This person would secure and grow partnerships and helping to established TripAdvisor as the de facto travel authority in this space.

Strategy and Execution


Clearly a strong background in mobile was critical for this role, and we focused our search on people working in sales & marketing roles for either the original equipment manufacturers, network operators, and other key players in the EMEA mobile market. It was important that we found someone who had worked outside of the UK and with other languages. Mobile is still a relatively new field but we were able to create an excellent shortlist of talented m-commerce professionals from which TripAdvisor selected the outstanding candidate.