Secret Escapes

Agency: Awin

Secret Escapes offers members up to 70% off luxury breaks in the UK and abroad. The brand launched its first Affiliate network lead generation campaign with Affiliate Window in September 2011.

The campaign was set up to facilitate significant growth of new members registering to receive the newsletter. With some direct partnerships already in place, the affiliate activity was designed to complement this and work as a standalone lead source.

Traffic is directed to a ‘join now’ facility that only allows unique email addresses to bypass. By asking solely for an email address, the sign-up process is fast and enables costs to be kept to a minimum.

Registration confirmations track whether the user’s details are submitted directly to the site or via Facebook to avoid commission leakage.

The landing pages used are interchangeable, allowing the team to test different promotional incentives and to co-brand for specific lead sources if required.

The Digital Window lead generation team has been excellent. They have streamlined our programme, optimised our cost of sale and organised some excellent coverage for us.” 
Simon Terry, Managing Director of SYYCO Ltd.

Summary & Results

  • Data capture form conversion average 30% (individual rates up to 53%)
  • Specific affiliate customer promotions & bespoke co-branded landing pages
  • Growth of 1000% on leads generated per month, within 6 months
  • 147 active lead sources promoting Secret Escapes