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URL: n/a
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Key Industries:
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Key Sectors:
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Affiliate Marketing
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Design & Build
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e-mail marketing
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Usability
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Nuffield Health
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How did we increase Nuffield email conversion rates? By designing an engaging storyline from email to landing page and using scientific conversion optimisation methodologies, combined with split testing to hone the email design and message. But increasing the click through rates was just half the equation, the email was paired to bespoke, optimized, landing pages that lead to a 500 per cent increase in lead capture compared to previous campaigns.
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