Nuffield Health Case Study from House of Kaizen
 

Case Study

Company Name:
House of Kaizen
Company URL:
http://www.houseofkaizen.com

Nuffield Health

Nuffield Health
URL:  n/a
Key Industries:
Other
Sport
Key Sectors:
Affiliate Marketing
Design & Build
e-mail marketing
Usability
Nuffield Health

How did we increase Nuffield email conversion rates? By designing an engaging storyline from email to landing page and using scientific conversion optimisation methodologies, combined with split testing to hone the email design and message. But increasing the click through rates was just half the equation, the email was paired to bespoke, optimized, landing pages that lead to a 500 per cent increase in lead capture compared to previous campaigns.