|
|
|
|
|
|
|
|
|
|
URL: www.modusit.co.uk
|
|
Key Industries:
|
|
Business
|
|
Financial
|
|
Industrial
|
|
|
Key Sectors:
|
|
Analytics
|
|
Content Management
|
|
Design & Build
|
|
Optimisation
|
|
SEO
|
|
|
MODUS IT
|
|
Brief
Modus IT is an SME specialist software development company run by a team who have all had hands-on experience running and advising small businesses. They have developed a business management software solution for small and medium-sized companies which is affordable. Modus astute is an integrated business management tool which enables SME’s to run with the kind of efficient systems more usually associated with large organisations.
A crucial part of the sales process is to be able to demonstrate the product to clients in a one hour demonstration. Leading up to this meeting, clients need to be able to understand some of the features and benefits of the product via the website.
The objectives of the brief were as follows:
- Redevelop existing holding site to create a site, which looks, modern and professional
- Enable users to access product information depending on the specific drivers of their business – sales, marketing, purchasing, manufacturing, service, and stock control
- Maximise visits to the site
- Increase lead generation from the site to drive product demonstrations as the main visitor outcome
- Allow Modus IT staff access to update and add to the site in future
Strategy
- Simplify site architecture to focus on key messages. In particular, prioritise lead generation through the prominent use of call to action to book a demonstration
- Create palette of colours and design templates to create a modern and professional look and feel
- Develop all copy to communicate the key features and benefits of the system, whilst ensuring that this is done using straightforward language, not IT jargon
- Support copy with visual content, graphics and product demonstrations
- Build the site with CMS system, supported by staff training
- Create an SEO website which will achieve higher rankings and visits
Execution
- Site architecture focuses on 5 main areas of business interest as key jumping off points into the rest of the site
- Portal-style home page design, and template page designs supported by range of consistent button styles
- ‘Book a demonstration’ call to action is prominent at every stage of the site visit – enhanced by strong use of colour against more corporate background palette.
- Product demonstration brings the software to life as a lead-in to a full product demonstration
- Plain English copy throughout
- SEO integrated from the ground up, the design, build and architecture has all had some SEO influence to aid natural traffic growth. Ongoing Modus will benefit from a co-ordinated SEO campaign and lead generation consultancy
- Contao CMS built into site
- Staff training provided on CMS system so that site can be handed over to MODUS Business Development team for updates and additions
|
|
|
|
|
|
|