Case Study

Lurot Brand has launched the ultimate Augmented Reality mobile application which offers real answers to the property Augmented Reality experience. The app accurately shows properties currently on the market with Lurot Brand around you and as you move.

This has been done by using cutting edge technology combined with GPS, touch screen technology and by loading detailed longitude and latitude coordinates giving pinpoint accuracy. This new application delivers the truly amazing potential of AR technology. The app is available on the iPhone 3GS & 4 and Android Mobile Phones.

Brief
Oliver Lurot, sales director and Peggy Lurot, head of marketing at Lurot Brand have looked for many years for ways to replace the sales and lettings boards that most councils in Central London have managed to diminish over the years. In the middle of 2009 they had the original idea to develop a mobile application that shows properties for sale or to rent around you using not only the conventional map view but also a camera view with information superimposed onto the live feed, and this before Augmented Reality had a name.

Strategy
Having waited for the mobile phone technology to catch up with their idea, they are now proud to announce that Lurot Brand has launched the ultimate Augmented Reality mobile application that actually helps you find mews and other properties for sale or to rent with Lurot Brand all around you and as you move! The application is powered by Property Compass*, which offers real answers to the property Augmented Reality experience by accurately showing properties currently on the market around you. This has been done by using cutting edge technology combined with GPS, touch screen technology and by loading only detailed longitude and latitude coordinates giving pinpoint accuracy. The Lurot Brand application does not present a gimmicky usage of Augmented Reality but delivers the truly amazing potential of this technology.

Execution
How does it work? The Lurot Brand Application shows you the nearest properties for sale or to rent on a conventional map and as you raise your phone and turn to face different directions you can see the available properties around you. A quick superimposed description will help you decide if you want to know more, access the full details, walk to see the outside of the property and contact Lurot Brand to arrange a viewing or for more details. You can also refine your requirements, save your searches and even look further afield using the comprehensive search facility.

Please note: accuracy and performance of the application will depend on the GPS & compass functions ability of the mobile phone used and on mobile provider connection.

Results
Now available for: iPhone 3GS & 4, download on the Apple Application Store, Android Mobile Phones, download on the android marketplace.