Gaming brand Ladbrokes wanted to feature more prominently in online conversations about sport, so they partnered with Branded3 to launch a lively new content marketing strategy
A particular focus of the strategy was engaging Premier League fans online. Branded3 created a quiz testing users on how well they know their favourite football teams; the club whose fans had the most encyclopaedic knowledge would be propelled to the top of the league. (Crystal Palace ended up topping the knowledge league; the only time, as a number of quizzers noted, that Palace could claim to be at the top of any table in 2014.)
The interactive quiz received 46.5K plays, 2K social shares, Retweets from sports broadcasters Alison Bender and James Fielden and coverage in the Sun, Metro and Liverpool Echo.