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URL: http://www.shave.com
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Key Industries:
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Key Sectors:
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King of Shaves
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eYeka, a leader in co-creation and crowdsourcing, was given the brief to ‘put the sex back into shaving’ and drive desire for the King of Shaves brand. Through its 100,000-strong creative community a brief was issued to provide a 45 seconds video. The parameters were far reaching with few stipulations - they were to use their imagination and dream up their 'shave sexy' scenario and bring it to life! The video had to be funny, sexy, weird or surreal. eYeka hosted the competition on its online consumer engagement platform and created a bespoke microsite for the event that was promoted on facebook, youtube and the King of Shaves brand site.
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