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URL: http://www.evian.com/
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Key Industries:
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Key Sectors:
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Social Media
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Video
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Viral Marketing
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Evian: Roller Babies
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Brief
• Evian’s first ever global campaign - seed Roller Babies in UK, Germany, US
• Key asset in Evian’s ‘Live Young’ campaign
• Creative by BETC Euro RSCG, Paris
• Reprised Evian’s 1998 Water Babies ad
Strategy
• Create buzz, excitement and sharing
• Show sensational effect that drinking Evian can have on the body
Execution
• Pre-release Baby Moonwalk and Baby Break Dance to hand-picked sites 2 weeks before launch
• Promote on Twitter apps and memetrackers on launch day
• Reach out to influential blogs on launch
• Broader distribution to video hubs to build momentum
Results
• Over 65m plays across 2,000 uploads
• World Record for most viewed ad online
• 50,000+ comments and 400,000+ Facebook fans
• #1 on YouTube and #1 on Viral Video Chart
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