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URL: http://www.ecoforecourt.com
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Key Industries:
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Business
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Insurance
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Internet
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Motor
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Retail
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Sport
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Key Sectors:
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Analytics
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Content Management
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Design & Build
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Full Service Agency
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Hosting
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SEO
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Social Media
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Usability
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EcoForecourt.com
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Brief
EcoForecourt is a brand new automotive website with a unique green twist. Listing only vehicles with 130g/km C02 or less, the site is designed to attract visitors looking to save money on fuel and road tax whilst doing their bit to help the environment.
EcoForecourt set out to diminish the stigma associated to eco cars and to ‘make eco cool’. Rawnet was tasked with turning this concept into reality from brand identity through to design, build and launch.
Strategy
The aim of EcoForecourt is clear; to inform, educate and influence its users purchasing decisions when buying their next car. This led us to a clear strategy. The need to provide eco credentials clearly, in an easy to understand manner was key. This needed to be reflected in the search facility too, and to make it super straight forward for users to buy and sell their cars online.
Execution
With a clean and fresh design, intuitive functionality and layout we achieved the goals. Integration to the DVLA database ensures vehicle data is accurate and makes for a slick and streamline process for the end user. A bespoke backend was provided so that the EcoForecourt team can easily manage their stock, members and content online.
The site is also integrated into key vehicle feeds so that dealers can promote their eco-friendly fleet automatically. A search widget was also created so that bloggers, car and green websites can provide a like eco-vehicle search facility from right within their website.
Results
Backed by a bank of cutting edge eco news, social media integration and an enthusiastic online community the word is spreading. Already sellers are seeing the benefits of advertising their vehicle on EcoForecourt. The site is receiving an abundance of traffic from a wide range of search terms and dealers are starting to hear “we found you on EcoForecourt” a lot more often.
“Rawnet have genuinely been one of the best companies I have ever worked with. The way they conduct business is a breath of fresh air in this particularly overcrowded market and I am already looking forward to beginning phase 2 of our website in the near future. No task is too large for these guys and no request is too much hassle. They have a lot of creative flair and have proved to be a great team I can rely on when unexpected problems have arisen. Thanks to the entire team and a particular thank you to Adam Castleton for overseeing our project and making it such a pleasure to work on, it's been awesome.”
James Walker, Founder
EcoForecourt
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