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URL: http://www.duoboots.com/
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Key Industries:
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Clothing
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Internet
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Mail Order Retail
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Retail
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Key Sectors:
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Content Management
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e-commerce
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SEO
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Social Media
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User Generated Content
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DUO Boots
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Brief
DUO Boots, online since 2004, offer 'perfect fitting boots‘ that fit both the foot and lower leg, which women can struggle to find. However, duoboots.com was not capturing enough of the natural search traffic generated by female consumers seeking made to measure boots.
Strategy
Working alongside DUO Boots, ClickThrough identified the top keywords that would drive both conversions and traffic. ClickThrough then devised a strategy to boost natural search visibility for these key phrases.
Execution
Firstly, ClickThrough created unique onsite content to target fashion conscious women. Next, an internet marketing campaign using tailored press releases and articles, alongside forum marketing, helped increase DUO Boots search visibility for the phrases identified.
Results
Sales from non-brand organic search grew by +106%. Of the target keywords, 168* now rank #1 in Google UK. Visits to duoboots.com from non-brand organic searches increased by +45% year-on-year and high traffic relevance pushed down the bounce rate by -20%.
Key campaign takeaways:
• A blend of onsite content and offsite internet marketing techniques saw sales from
non-brand organic search double to +106% and traffic volume increase by 45% Y/Y.
• Compared to the previous year, traffic from top 30 non-brand organic terms up by 69%
• 220 target keywords now rank in the top 3 organic search positions in Google UK. Bounce rate (% visitors leaving immediately) reduced by -20%.
“ClickThrough took time to understand our business. That has paid dividends. Natural search traffic and sales increased this year as a direct result of the strategy they put in place. Where other agencies promise, ClickThrough deliver”
Gareth Irvine, Online Manager, DUO Boots
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