Case Study

'Comin' To Get Me', a track written by Professor Green exclusively for this campaign, is the first ever 360° video on YouTube. It will also be first ever 360° video available to download as an iPhone application. Via the iPhone's accelerometer, consumers are able to enjoy the 360° experience by moving their arms up, down, left or right.

Delivering once again on the premise of being an entertainment brand, Doritos have teamed up with some of biggest music acts around the globe, including Rihanna and in-demand British rapper Professor Green, for a ground breaking 'virtual' global music concert to help promote the new 'Late Night' flavours.

Using special packs of Late Night chips and a web cam, consumers can unlock an augmented reality experience with Rihanna. The website and interactive video - for new song 'Who's That Chick' - was created by Goodby Silverstein & Partners & HiRes! London and sees Rihanna showing off both a day and night-time persona.

Working with MOBO award-winner Professor Green, AMV BBDO have created a fully-interactive, 360° degree music video for the track 'Comin' To Get Me' - written by Professor Green himself exclusively for the campaign. The 360° experience puts Doritos fans in complete control and lets them choose which direction they would like to look.

'Comin' To Get Me' will be the first-ever 360° video on YouTube; previously all videos across the entire YouTube platform have been flat / 2D. As the world's most popular video sharing site, this is a landmark event for YouTube, Doritos, and the Internet as a whole.

'Comin' To Get Me' will also be available to download as an iPhone application. This will be the first ever 360° video on an iPhone. The application, via the iPhone's accelerometer, enables consumers to enjoy the 360° experience in which they're viewing the video by moving their arms (or tilting the phone) up, down, left or right.