Inchcape commissioned Branded3 to improve the conversion rate of its Cooper BMW retail site (cooperbmw.co.uk). We began with a user-journey analysis to identify barriers to conversion. Focusing on optimising navigation, de-cluttering and calls to action, our UI wire-framing process and design helped to highlight key features, for example the ‘used car’ search box. We used powerful imagery to make the product the star of the page. We delivered a 20 per cent increase in leads and reduced bounce rates by 39 per cent, meaning users were reaching their goals more easily. There was also a 10 per cent increase in visit duration, meaning that customers were staying on the website for longer.