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URL: http://www.cobrabeer.com/rubywednesdays/
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Key Industries:
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Key Sectors:
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Digital Marketing
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e-commerce
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mobile
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Cobra/Molson Coors
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We came up with an idea of a weekly curry 2-for-1 mobile voucher scheme that allowed redemption in Curry Houses. Our mobile campaign was a world first, using the combination of an SMS and IVR integrated voucher platform. It was also a UK first SMS ‘find my nearest’ location service, across all network operators. A large PR, ATL and digital marketing approach helped support a drive in acquisition.
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