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URL: http://www.citylit.ac.uk
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Key Industries:
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Business
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Educational & Vocational
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Internet
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Key Sectors:
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CRM
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Design & Build
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e-mail marketing
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SEO
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Usability
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City Lit
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Presenting a vast amount of diverse information online whilst making the experience simple can also have a great design aesthetic. With the addition of a rating system, course information is now not only accessible, but also presents independent opinions that help visitors’ choice and allow students to interact with the brand after they have finished studying.
Brief
Having created an award winning website that reflected the brilliant culture and atmosphere at City Lit, Europe’s largest adult education college, Underwired Amaze was tasked with introducing a system that allows students to review the college’s own courses and create an enhanced customer experience online.
Strategy
The new system is a part of the college’s bigger strategy to make a strong statement about the kind of organisation it is; open, honest, interested in what students say and happy to provide them with a platform to tell others.
Execution
If a student has been on a course, they can submit a review that is both a summary (number of stars out of 5) and detailed description for Course Content, Quality of Teaching and Enjoyment, as well as a small number of multiple choice feedback options on elements such as price. The form layout was made simple to understand and very quick to fill in. This allows an average rating to be shown, with the course description and reviews also available for those browsing courses to read for themselves.
Results
City Lit has taken home a Silver Award at the Heist Awards 2011 in the Creative Thinking and Innovation category for the new ‘rate and review’ system, designed and created by specialist digital agency, Underwired Amaze. This is in addition to it being highly commended in the Best Student Recruitment Website category in 2010. This repeated recognition of its digital presence is testament to the work that has gone into creating such an innovative website.
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