Chicago Town Case Study from Amaze
 

Case Study

Company Name:
Amaze
Company URL:
http://www.amaze.com

Chicago Town

Chicago Town
URL:  n/a
Key Industries:
Food
Household Goods
Retail
Key Sectors:
Mobile Apps
Social Media
Chicago Town

Amaze was tasked with devising a digital campaign to support the launch of the new Chicago Town Takeaway X Factor Pizza. We developed a Facebook Party Planner application encouraging fans to plan parties for the chance to win branded party packs and a private performance from Danyl Johnson. The campaign was tracked via a conversation-monitoring programme and delivered consistent increases in brand sentiment, volume of conversation, reach and saw Facebook fan numbers increase by over 700 per cent.