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URL: n/a
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Key Industries:
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Food
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Household Goods
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Retail
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Key Sectors:
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Chicago Town
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Amaze was tasked with devising a digital campaign to support the launch of the new Chicago Town Takeaway X Factor Pizza. We developed a Facebook Party Planner application encouraging fans to plan parties for the chance to win branded party packs and a private performance from Danyl Johnson. The campaign was tracked via a conversation-monitoring programme and delivered consistent increases in brand sentiment, volume of conversation, reach and saw Facebook fan numbers increase by over 700 per cent.
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