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URL: http://www.canterbury.com
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Key Industries:
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Key Sectors:
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Design & Build
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e-commerce
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Canterbury
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Brief
Grow online sales and conversion by replacing an underperforming eCommerce solution.
Canterbury is a leading sportswear brand, best known as a leader in the field of rugby. They produce apparel and sportswear for some of the world's biggest teams.
Deliverables
Deliver a robust and scalable eCommerce solution utilising the IBM WebSphere Commerce platform. The solution includes content management and fulfilment capabilities and enables Canterbury to showcase their brand as well as sell their products.
Results
- A marked uplift in online traffic, conversion and sales.
- Increased revenue of 99%.
- 85% increase in sales.
- 90% increase in traffic.
- Improved online brand awareness.
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