Cancer Research UK Case Study from Essence
 

Case Study

Company Name:
Essence
Company URL:
http://www.essencedigital.com/

Cancer Research UK

Cancer Research UK
URL:  n/a
Key Industries:
Charities
Key Sectors:
Design & Build
Social Media
Cancer Research UK

Cancer Research UK came to Essence looking for an innovative way to encourage fundraising. MyProjects has answered this call. Allowing supporters to personalise their donation, by cancer type and research project means users can see how their generosity is helping save lives. The site hands supporters the tools to share the cause with friends and family to grow fundraising virally. MyProjects has engaged a new audience, with 65 per cent of supporters donating for the first time.