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BT Digital Music Awards 2011
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URL: www.crayonlondon.com/work/digital-music-awards/
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Key Industries:
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Entertainment & Leisure
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Telecommunications
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Key Sectors:
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Content Management
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Design & Build
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Display Advertising
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e-mail marketing
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Social Media
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BT Digital Music Awards 2011
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This interactive community platform allowed fans to vote for their favourite artists at BT’s annual music awards. Social channel integration along with an entertaining ‘guerilla’ poster-warfare feature allowed BT to fully engage with a younger, 18-30 audience. This resulted in over 560,000 votes registered in 6 weeks and 190,000 interactions and shares.
www.btdma.com
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