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URL: britishgas
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Key Industries:
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Key Sectors:
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British Gas
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British Gas, the UK’s largest energy provider, were looking to gain additional insights from their analytics data in order to drive online innovation. Yard Digital were commissioned to review the technological landscape - recommending and subsequently implementing a customer-level data warehouse solution. The resultant analysis uncovered a range of useful insights which had previously gone unnoticed, allowing them to make informed decisions about specific segments of their customer base.
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