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URL: http://www.brandalley.co.uk
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Key Industries:
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Key Sectors:
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Brand Alley
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BrandAlley.co.uk in the UK in 2008 and is an online retailer of designer clothes, accessories, makeup, shoes and homeware.
It hosts daily special sales for its members, with discounts of up to 80% on a variety of designer brands. Since its launch, BrandAlley.co.uk has gone from strength to strength – it now has just under one million members and receives regular accolades in leading fashion
magazines and newspapers.
Brief
BrandAlley.co.uk was looking for ways to open up its business to new customers and drive incremental sales.
“Since launching Express Checkout on the site, we have seen a very healthy increase in daily revenues and are really pleased with the results.”
Martin Ives, Marketing Executive, BrandAlley.co.uk
Strategy/Execution
BrandAlley.co.uk added PayPal’s Express Checkout as an additional payment option.
Results
“We added Express Checkout to our UK site soon after we launched,” says Martin Ives, Marketing Executive, BrandAlley.co.uk.
“The integration was straightforward and PayPal supported us every step of the way to ensure the transition was smooth and stress-free.”
“Since launching Express Checkout on the site, we have seen a very healthy increase in daily revenues and are really pleased with the results.”
“Now, about 12-13% of all transactions go through PayPal and a good percentage of these
transactions are from new customers,” continues Martin.
“PayPal enables our customers to complete their transactions without entering their delivery and billing information since PayPal already has this pre-stored.”
“We would defi nitely recommend adding PayPal to other online retailers – it can help you drive
additional revenue by providing your customers with a quick and simple way to checkout.” concludes Martin.
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