Case Study

The client/brief

Bluefin Solutions work with clients such as the BBC, Barclays, Royal Mail and Shell to improve their business performance. Wickedweb were asked to create a website that would illustrate Bluefin’s credibility as an organisation as well as reinforce their brand as the SAP consultancy of choice. The objectives of the website were to extend Bluefin’s premium positioning in the market, create a more impressive online solution and use this as a powerful tool for growth.

The Strategy

Our strategy included user research (with consultants and clients) to fully understand the website's audience. Conducting one-to-one interviews provided invaluable insights and shaped the user experience strategy. Personas focused the creative rationale and the concept, which considers the end user throughout. This led to delivering both business and target audience requirements. By optimising the website from the ground up meant that it could excel from an SEO perspective too.

The Solution

Using Alterian Content Manager, Professional Edition (ACM-p), Bluefin Solutions was the first website in the country to enjoy the suite of components on this new platform including the blog functionality, forms and tag clouds. With the use of javascript, Wickedweb has delivered a slick user journey - and with an advanced level of tagging, the user is presented with relevant blog posts, case studies and insights on each page. This is essential in engaging the audience and ensuring a positive user experience.

The website is dynamic, engaging and creatively led. Wickedweb commissioned the photography with the idea for this to portray the approachable personalities and people-focus at the heart of the consultancy.

The Results

Since Bluefin Solutions launched their new website on October 13 2010, unique page views have increased by nearly 70%. In addition search traffic has seen an uplift of 45% and bounce rates are reduced, demonstrating the level of engagement that the site now enjoys.