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URL: n/a
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Key Industries:
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Key Sectors:
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e-commerce
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Multi-Channel Marketing
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B&H Photo Video
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B&H Photo Video is one of the world's leading retailers of imaging products, serving professionals and consumers in the U.S. and internationally.
The New York-based store was an early adopter of CI’s Where-to-Buy programme, and places a high value on lead referrals from vendors. But even after a decade of receiving highly qualified leads from manufacturers, B&H continues to see sales trend up as CI refines the service and adds more manufacturer partners. With a 35 per cent increase in the number of manufacturers sending referrals to B&H, the retailer’s sales grew by 50 per cent.
Through CI’s enhanced reporting capabilities, B&H is able to determine which manufacturer referrals are performing well and which ones are not. This deep understanding allows B&H to make more informed business decisions in managing their return-on-ad-spend and their installation of new marketing programmes.
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