Barclays Corporate Case Study from Essence
 

Case Study

Company Name:
Essence
Company URL:
http://www.essencedigital.com/

Barclays Corporate

Barclays Corporate
URL:  n/a
Key Industries:
Business
Financial
Key Sectors:
Design & Build
Digital Marketing
e-mail marketing
Barclays Corporate

Emerging from the global recession, the 'Putting The Financial World IN PERSPECTIVE' initiative was developed by Barclays Corporate to show how it could be a part of the global banking solution. Essence was tasked with development and implementation of an innovative new multi-channel campaign, delivered through a combination of high profile events and a communications strategy utilising digital channels to drive awareness and engagement amongst key audiences. In Perspective engages audiences in a way no other solutions-led approach does.