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URL: n/a
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Key Industries:
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Key Sectors:
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Design & Build
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Digital Marketing
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e-mail marketing
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Barclays Corporate
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Emerging from the global recession, the 'Putting The Financial World IN PERSPECTIVE' initiative was developed by Barclays Corporate to show how it could be a part of the global banking solution. Essence was tasked with development and implementation of an innovative new multi-channel campaign, delivered through a combination of high profile events and a communications strategy utilising digital channels to drive awareness and engagement amongst key audiences. In Perspective engages audiences in a way no other solutions-led approach does.
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